B2B Soft's Wireless Standard Now Integrated with Cycle30 Engine and Implemented Throughout GCI's Wireless Stores

Online, January 18, 2012 (Newswire.com) - B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that Wireless Standard is now deployed in all 33 General Communication, Inc. (GCI) wireless retail locations. GCI is one of the nation's preeminent telecommunication providers and the second largest carrier in Alaska.

B2B Soft's Wireless Standard, the industry's premier retail management platform is now completely integrated with Cycle30's billing engine. Cycle30 provides scalable and reliable converged billing that includes convergent charging, rating and balance management for existing and emerging services across a variety of markets. The platform is providing GCI with a true turnkey platform that includes everything from customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management to business intelligence tools.

"The Wireless Standard system deployment has gone extremely smoothly, and is fully integrated as a part of the Cycle30 order-to-cash platform for wireless," said Jim Dunlap, president of Cycle30. "As we empower GCI's wireless growth in the future, we're pleased to have engaged B2B Soft as our strategic technical partner."

The Wireless Standard implementation is bringing GCI increased efficiency in sales, customer service and inventory management as the carrier and its providers work off of one central system. The platform comprehensively ties together all of GCI's wireless offerings, along with instant access to the latest supported products, plans, integrations, handset insurance and credit card processing. With Wireless Standard, GCI retailers have a flexible and scalable system with powerful front-of-store sales and robust back-end operations. In essence everything today's wireless providers need to compete and thrive, which is why Wireless Standard is now the system of choice in thousands of retail locations worldwide.

"Success for wireless carriers hinges on providing exceptional customer service and ensuring overall customer satisfaction," says Gary Khabinski, B2B Soft CEO. "GCI and its dealers recognize the importance of an integrated and unified platform such as Wireless Standard to handle the wide range of products and services they offer. Wireless Standard is helping them to better meet customer demand, exceed their expectations, and in so doing provide a great customer experience that increases loyalty and profits."

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About GCI
General Communication, Inc. (NASDAQ: GNCMA) is an Alaska-based company providing voice, video and data communication services to residential, commercial and government customers. Founded in 1979, GCI introduced long-distance competition to Alaska and has since grown to be one of the nation's premier integrated telecommunication providers. The company employs more than 1,600 Alaskans and has a current run rate of $630 million. GCI has a 45 percent share of the state's long-distance market, and is the state's largest provider of internet services with cable modem, wireless and dedicated access. Its cable television services pass 90 percent of the state's households with 64 percent penetration. Digital cable and cable modem service is available to 99 percent of its subscribers. The company offers facilities-based local telephone services in 22 cities throughout Alaska and has earned a 35 percent statewide market share. GCI's services are connected through company-owned fiber optic, satellite and metropolitan area network facilities to the Lower 48 states. This broadband platform is the only one of its kind in Alaska and allows the company to provide customized services to the Alaska market.

About Cycle30
Cycle30, Inc., a GCI company (NASDAQ: GNCMA), provides order-to-cash and meter-to-cash billing services, hosted in the cloud, for cable, telecommunication, utility and machine-to-machine (M2M) service operators. The Cycle30 platform includes customer management, service fulfillment, billing and revenue management, service assurance, integrations, and business intelligence. Learn more at www.cycle30.com.