Badhai.in To Revolutionise Gifting In India

Online, March 26, 2012 (Newswire.com) - eInsignia Infosoft Private Limited, a leading Product Development company, has launched Badhai.in - India's first multi-brand eVoucher service that promises to revolutionise gifting in India.

"Gifting in India has always been traditional and cliche. Choices have been limited and there is no way you know the gift was really adored by the recipient. We at Badhai.in felt that this needed to change so that gifting becomes more gratifying. With Badhai.in you are assured of a hassle free shopping experience with a wide variety of options to choose from," says Ajay Pandey, Founder, Badhai.in.

Badhai.in eVouchers are redeemable across a range of leading retail stores and online sites. These vouchers are delivered electronically over email and phone instantaneously, and with just a few clicks recipients can claim these against various affiliates Badhai.in has tie-ups with. Recipients can part-claim or choose multiple stores. Ajay says, "Current options are few and most often than not limited to a certain kind of gift - like stationary, books, electronics or same store vouchers. This is the need gap that the team of Badhai.in is trying to fulfil." Badhai.in already has tied up with more than 35 brands (and growing) across fashion, electronics, consumer durables, grocery, restaurants, health services, sports, entertainment and speciality stores to bring a world of choices to gift recipients.

In addition to serving individuals, Badhai.in has also brought in excellent initiatives for the corporate sector. Large corporate have always struggled with choosing the right gifts for employee rewards, retailer incentives and gifting. Further, there are hassles around finding the right vendor and managing the entire purchase to delivery cycle. Badhai.in is an unique effort towards making the entire gamut of gifting, rewards and incentive management hassle free for corporate. "Now corporate and individuals need not worry about what to gift - with Badhai.in they can gift a world of choice," Ajay concludes.