Baisakhi Festivities at AlphaOne, Amritsar

Online, April 16, 2010 (Newswire.com) - Occasion: Happy Baisakhi Festivities at AlphaOne, Amritsar
Ambience: Interactive, Celebratory & Enthusiastic
Venue: AlphaOne, Amritsar, Main GT Road
Attendee Profile: Shoppers, Festive Families, Celebrating Youngsters & Retailers

For Immediate Release
The sprawling AlphaOne mega retail and entertainment development in Amritsar celebrated its 1st Baisakhi with the festive and fun-loving people of Punjab on April 12th & 13th. During the Baisakhi festivities at AlphaOne, thousands of enthusiastic visitors made a beeline to join the ongoing fun and festive contests that entailed gifts galore for visitors and participants.

There was live singing and music by Mr. Sabarjeet Singh (Sonu), who sang Folk songs, Bollywood numbers and Ghazals. Enthusiastic visitors, revelers and shoppers actively participated in several contests held during the 1st Baisakhi Festivities at AlphaOne. Despite the stringent mandatory security surveillance the MC's enthusiastic and joyous interactions with the crowd got the party going with fervor. Several competitions kept the interactive audience thoroughly enjoying and fascinated with the proceedings. Activities like Lassi Piyo, Antakshari, Paranda and Turban Tying competitions won the participants prizes and large gifts hampers amid cheering audiences. Amid the Bhangra and Gidda performances by different troupes as well as visitors and shoppers, RJs, Simran and Harry of Big FM Radio interacted with the crowd and their live feed from 5 pm to 8 pm was aired on the radio channel directly from AlphaOne.

The vivacious MC, Ms. Anchal Mehra announced and gave away several coveted awards and gift hampers to the winners of different competitions held over the 2-day celebrations and was at her cheerful best as she kept the crowd roaring with glad approval. As the finale of the prize distribution, Mr. Prodipta Sen, VP - Marketing, Retail & Corporate Affairs, Alpha G:Corp gave the grand prizes to the eventual winners of the biggest online contest for customers and fans, entailing suggestions for festive activities at AlphaOne that commenced a week before. Mr. Kanwal Singh won the first prize of a 42 inch LCD TV and Mr. Karanpal Singh won the prized hamper with Shoppers Stop's choicest selection of consumer durables as the second prize.

The biggest retail, lifestyle and entertainment destination centre of Punjab, AlphaOne has the best mix of International, National and Regional brands available along with immaculate zonal mix. Anchors include Shoppers Stop, HyperCity, Fun Cinemas, Orama, Reliance Trends, Standard Max and Lifestyle Max and the best international and national brands like United Colors of Benetton, Tommy Hilfiger, Levi's, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, U.S. Polo, Flying Machine, Planet Fashion, F2O, Peter England, Mufti, Hi Design, Biba, Arrow, Kap Kids, Catmoss, Emerge, Lakshita, Woodland, Magnet, VIP, Just Lucky's, Nu West, Cafe Coffee Day, Mothercare, Rockport, Himalaya, VDOT, FuelStop, Metro, The Body Shop, Beverly Hills Polo Club, Guess, et al. The spirit of partnership and mutual collaboration with retailers was clearly evident during the Baisakhi Festivities.

The theme of the venue dressing and ambience for the Baisakhi Festivities at AlphaOne was aesthetically in sync with the festival and the freshness it symbolizes.

As North India's largest mixed use development comprising of world-class retail and entertainment, AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. Mr. Prodipta Sen thanked the customers, visitors and retailers present with the promise, "We will continue to aim for optimum customer delight as an unconditional priority in all operations and promotions thereby making AlphaOne the pride of Punjab. AlphaOne will substantially elevate the customer expectation, experience and delight for Amritsaris who have long waited for a truly cosmopolitan experience customized especially for them."

AlphaOne, Amritsar has been designed and conceived by one of India's foremost architects -- ARCOP. Due evaluations were made by them at every stage of construction to ensure 100% sustainability and efficiency. In a report on India's Largest Malls - 2010 in The Economic Times based on a study by Asipac, AlphaOne, Amritsar is ranked as the 9th Largest Mall in India besides being listed among the Top 25 Best Malls of India in Retailer Magazine and as per a survey powered by Franchise India Property. In the short time since its launch, AlphaOne, Amritsar has already received the 'Most Admired Shopping Centre Design of the Year' and was also honoured with the 'Emerging Retailer of the Year - Real Estate' at the Asia Retail Congress 2010. It also won the honor of 'Highly Commended Certification' and 'Seal of Distinction' in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards in Singapore.

AlphaOne's tagline: AlphaOne' - Ithhe aao happy ho jao ...Be here be happy! A promise of constant innovations and celebrations that will bring in even more to cheer about in Amritsar in the coming days.

www.alphaoneamritsar.com & www.alphagcorp.com