Baker Communications Is Selected By Dell To Drive Successful CRM Adoption Of Cloud Applications

Online, September 23, 2011 (Newswire.com) - Walter Rogers, CEO of Baker Communications (BCI) says, "The last mile in Cloud deployments is quickly moving the customers to sustainable value and ROI. The distinct advantage of applications and systems delivered in The Cloud is that you can turn them on relatively quickly. Conversely, the major disadvantage is that you can turn them off even quicker. Therefore, it is incredibly important to immediately impact adoption and revenue with performance-based training and coaching driving measurable outcomes."

Baker Communications Inc. was chosen by Dell to provide business focused training via its award winning CloudCastsTM specifically designed to show new Cloud customers how to transition their business processes to The Cloud. "What we know about successful CRM/SFA adoption is that it's all about focusing on what front-line users care about the most." Lin Fisher, Chief Strategy Officer for Baker Communications goes on to say, "Adoption must be sustainable and can only be created when significant change is aligned and focused on delivering the net results that front-line users are incented to achieve. For Executives, it's about changing faster than the market, identifying trends and adjusting strategy. For Sales Makers and Managers, it's about generating revenue. For service and support professionals, it's about resolving problems and closing tickets."

Baker Communications will help Dell customers cross the adoption chasm before the "go-live" launch date rather than focusing solely on user adoption tactics after launch. It is an integrated approach that solves for adoption issues by focusing on the right on-ramping strategy followed by sustainable and incremental ongoing change management. Many organizations see Cloud deployments simply as a technology implementation rather than focusing on the behavioral change required of the users. Many strategies rely on "user training" to bridge the adoption chasm unsuccessfully. Tyler Dorsey, Vice President of Information Technology and Services says, "User training is incredibly important. It provides the functional foundation by which all adoption is built upon. However, solely relying on functional "how-to" training to ensure adoption is a losing strategy. Focusing on specific outcomes and coaching people to be more successful than they were before the change is how sustainable transformation becomes anchored in a team's DNA."

About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. We have been recognized as one of the world's "Top 10 Sales Force Automation Training Companies" and "Top 20 Sales Training Companies" and host weekly segments on CNN and CBS Radio on the topics of Sales and Marketing effectiveness.

About DELL
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell Services develops and delivers a comprehensive suite of services and solutions in applications, business process, consulting, infrastructure and support to help customers succeed.

About Salesforce.com
With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business.