Bamboo Group Sums Up 2009 Results

Online, February 4, 2010 (Newswire.com) - The activity of BAMBOO GROUP rendering innovative services in VAS market and mobile marketing field was extremely efficient. To compare with 2008 the amount of obtained profit doubled. New promising directions were discovered, the number of business partners rose.

BAMBOO GROUP in European markets

In the year 2009 BAMBOO GROUP in Belarus (STREAMLINE) continued to hold major positions keeping more than 50% of additional services market for itself. To compare with the previous year the amount of company's profit has risen for more than 70%, ARPU year growth made up 9%. Last year STREAMLINE's services were used by more than 2 mln. of unique users that is equal to 22% of all mobile subscribers of the Republic of Belarus.

Last year STREAMLINE established good cooperation with the National State Teleradiocompany of the Republic of Belarus, arranged partnership with National Television and with TV channel «BelMuzTV».

Paying high attention to popularization of mobile Internet in the whole and wap-sites in particular STREAMLINE worked out and launched improved version of the portal wap.333.by with the usage of new tariffication types - by traffic and MT-tariffication. Last year web-portal www.333.by containing mobile entertainments from STREAMLINE was renewed.

Caring about providing its subscribers various means of communication STREAMLINE has developed a new interactive java-application - a unique "Java-chat 333". Due to MMS technologies SMS/MMS-chat "Za CHAT!" was upgraded. Owing to chat improvement the number of unique SMS/MMS-chat users reached the number of 100 000 by the end of 2009 year!

2009 year was also successful for the only Belarusian mobile marketing Agency STREAMLINE. SMS-broadcasts became the main activity direction of MMA STREAMLINE in the last year. The effectiveness of this advertising channel was appreciated by large companies with subscriber bases counting several tens of thousands as well as by small firms. During the year the number of SMS-messages broadcasted by a special program "SMS-Line" rose by a factor of ten.

By the end of 2009 Estonian office of BAMBOO GROUP developed an application for iPhone and iPod Touch named Wind OS. Wind OS - is an entertaining device stimulating processes of operational system Windows. Now it is available at Apple App Store. BAMBOO GROUP considers this application to be hopeful and is planning to work out new applications for mobiles in 2010.

BAMBOO GROUP in Asian region

In Asian region most active work of BAMBOO GROUP was held in Azerbaijan and Cambodia.

In 2009 BAMBOO GROUP continued cooperation with one of the most rapid growing operators of Azerbaijan - AZERFON (Nar Mobile brand). The number of the unique subscribers used BAMBOO GROUP services rose for 24%. In 2009 BAMBOO GROUP began aggregation of the largest Russian content-providers Zed Russia (recently INFON) and I-Free in Azerbaijan territory.

Minding cultural context of the country of Azerbaijan BAMBOO GROUP took efforts to allocate and to adapt its services. So in 2009 Nar Mobile subscribers were presented the opportunity to get text content in Azerbaijani; also java-catalogues were translated and special rubrics were arranged in "SMS-info" service.

Following the growing interest of Nar Mobile subscribers in brand content BAMBOO GROUP widened the proposal of java-games, video and java-themes for mobiles. The sections with brand content were also introduced at www.narfun.com and wap.narfun.com.

In 2009 redesign of www.narfun.com and wap.narfun.com was accomplished. The support of several languages appeared to be one of the additional functions. The portals exist in Russian, Azerbaijani and English; that makes for the attraction of more subscribers.

From general adaptation in Cambodia in 2008 year BAMBOO GROUP moved to vigorous and efficient activity in 2009.

BAMBOO GROUP adjusted cooperation with young and perspective Cambodian mobile operator Smart Mobile. During the year 2009 the whole complex of SMS-services was launched at Smart: information services, SMS-chat, various subscriptions including the subscription to the results of sport events were organized. Rendering of MMS services as well as of unrivalled Java-catalogue was started; Web-portal with BAMBOO GROUP services www.bam-boo.asia went into operation in Cambodia. So in the year 2009 every fifth subscriber of Smart Mobile used BAMBOO GROUP services.

"The achievements of the previous year proved the effectiveness of our business strategy. In 2010 we will expand the number of our services intensifying their technological improvement. We will also develop new directions and widen our partner base", - emphasized chief partner of BAMBOO GROUP Vlad Herchykau.