Barcelona Desigual Night Run: A Stylish Sporting Challenge

Online, June 20, 2013 (Newswire.com) - Barcelona Desigual Night Run is the first popular night run in Barcelona to be organised by Desigual and Barcelona City Council, with the aim of boosting the city's image in sporting terms and promoting the new stylish Sportswear range for women, Desigual Sport, which will be launched this winter. This sporting competition will take place on 21 June 2013.

Barcelona Desigual Night Run will be open for participation to all the traditional channels in the running world, as well as enthusiasts who like to compete in two or three popular races a year. The race will be 5 miles (8,046 kilometres) long, and participants will start and finish at the Desigual headquarters in Barcelona, in a beachfront location next to the Hotel Vela. The route will follow the seafront alongside the beach to reach the Fórum.

This is a tempting challenge to say the least. Very few cities in the world have as spectacular and attractive a seafront as Barcelona, a city which is open to the sea. The registration period is open and those interested in participating can sign up on the official website of the Barcelona Night Run.

Desigual is the competition's main instigator and thanks to this event will show its excellent understanding of fashion, sport and life in an enthusiastic, stimulating, positive and optimistic way. The fashion company has many surprises in store. This competition coincides with the creation of the company's new range for women fashion: DESIGUAL SPORT.

Desigual's philosophy reflects a specific way of dressing: fun, fresh and original, always opting for a light-hearted, playful and creative attitude in all its events. The idea is therefore to pull together and commit to a unique competition in Barcelona which supports running, an activity which gains more and more enthusiasts every day, and which helps to improve people's health and quality of life.

Ready. Set. Go!

About Desigual

Desigual is characterised by its unique, optimistic and colourful designs. The company launched its activity under the slogan 'Desigual, no es lo mismo' (Desigual, it's not the same) in 1984. The company currently has a workforce of over 3,800 people from 83 different nationalities. During 2012, Desigual sold over 22 million items of clothing throughout its different sales channels all over the world. The fashion company ended the year with a worldwide presence of over 330 stores, 9,000 multibrand stores and 2,200 outlets in department stores in over 100 countries.