Barefoot's Best for Kids

Online, September 28, 2010 (Newswire.com) - The benefits of running barefoot have been well documented over the past couple of years after the release of Christopher McDougall's book 'Born to Run'. However, what hasn't been so well documented are the benefits of kids going barefoot or wearing minimal footwear from a very young age...

When children wear conventional shoes at a very young age it can seriously hinder their walking development. Podiatrist Tracy Byrne claims that walking barefoot "develops the muscles and ligaments of the foot, increases the strength of the foot's arch and contributes to good posture"

But as great as this sounds, going completely barefoot can cause problems such as dirty feet, cuts and bruises and up until now there has been a distinct lack in children's barefoot and minimalist footwear with any real evidence to their claims.

Introducing the all new collection of Vivo Barefoot shoes designed specifically for kids!!

A study recently conducted in South Africa into these fab new kids barefoot shoes found that by replacing 7-12 year old children's regular shoes with Vivo Barefoot shoes (or Froggies as they were originally called) resulted in increased foot strength, balance, mobility and ankle function. The benefits were so great that even the South African Podiatry Association gave them their stamp of approval! A great achievement for a product launched just a year ago!

Vivo Barefoot shoes are a revolutionary, back-to-basics design based on the simple principle that being barefoot is the healthiest way for you and your feet to be. An ultra thin puncture resistant, flexible sole allows your kids feet to be as millions of years of evolutionary design intended - Barefoot!

Each Vivo shoe has a removable insole and breathable upper to keep your child's feet fresh and dry and with their wider toe box area, the toes are able to splay naturally and are encouraged to move and interact with the ground beneath them.

This brand new revolution in children's footwear is now available from www.LoveThoseShoes.com / 0161 975 5380 in styles for both boys and girls and are £45.

For more information, high res images or a sample please contact:
Rebecca: [email protected] / 0161 975 5391