Baristas Opens First Mall Location in Stroudsburg, Pennsylvania - Rapid Expansion Continues
Seattle, WA, April 21, 2015 (Newswire.com) - Baristas Coffee Company, Inc. (OTCQB:BCCI), announced that its first shopping mall location has opened in Stroudsburg, PA with eight state master franchise partner BMOC Partners.
A Certificate of Occupancy by Stroud Township’s Zoning and Code Enforcement Manager was issued on Friday, April 17, and the Pennsylvania Department of Agriculture issued its food and restaurant business permit earlier today. BMOC Partners who is a Baristas master franchiser purchased the franchised Arthur Treachers, Nathans, Pudgies, eatery business at the Stroud Mall, Stroudsburg, PA., specifically for the purpose of rebranding them as Baristas. The Stroud Mall is a regional, 400,000 square foot urban mall with substantial weekday and capacity weekend traffic, the mall is only 78 miles from New York City’s Times Square, straddles the metro New York area border of Pennsylvania and New Jersey, and is alongside Interstate 80.
: "The rapid turn around and opening having taken over the location just 21 days ago spells out just how refined the operations teams at BMOC and Baristas are becoming. With numerous other openings in the pipeline the process will only get better. Baristas is fast becoming a universally accepted high end coffee and specialty food and beverage contender. The future is unfolding."
Barry Henthorn, CEO
The location in the food court has opened as a Baristas which is believed to be the highest and best use for this property in the opinion of the mall's owner. Baristas joins neighboring Dairy Queen, Subway, and Sbarro, in the mall's multimillion dollar food court area.
“The beginning of many,” stated Lance Lehr, President of BMOC Partners, in announcing the soft opening of the store under the leadership of interim general manager, and longtime BMOC associate, Jason Santomauro. Lehr added that the Dubois location, which has already received its state permits, is scheduled to open by Monday, April 27, with Johnstown and Schuylkill Mall stores shortly thereafter.
A large scale media blitz, centered around a huge radio campaign on local Stroudsburg radio stations, began last week and has already resulted in numerous individuals texting their phone number to Baristas Text Messaging Service at 646-00 to be kept informed of daily specials. Operated by BMOC Partners to support its Baristas Store chain, one can be kept informed of chain news by texting “baristas” to 646-00. For Stroud specials, text “poconos” and for Dubois specials text “Dubois”.
The Stroud Mall store, in operation until April of this year as a franchise unit of Arthur Treachers-Nathans-Pudgies, was purchased effective April 1 by BMOC Partners to convert into a Baristas location. The changeover, under Santomauro’s leadership, took only two weeks from acquisition. It serves a large selection of Hale and Hearty Soups, Espresso, Chicken Tenders, French Fried and Mozzarella Sticks, Salads, Sandwiches, and sinful desserts. A formal grand opening ceremony will be held in the near future.
Barry Henthorn CEO stated: “The rapid turn around and opening having taken over the location just 21 days ago spells out just how refined the operations teams at BMOC and Baristas are becoming. With numerous other openings in the pipeline the process will only get better. Baristas is fast becoming a universally accepted high end coffee and specialty food and beverage contender. The future is unfolding.”
About BMOC: BMOC is a regional hospitality and Franchise operations company. Its founders have extensive experience in creating, marketing, and running multiple franchise systems. BMOC provides the experience and oversight to help insure the success of the franchises it manages.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has also now begun opening locations in shopping malls.
Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of “Baristas Grounded in Seattle” a reality TV show that premiered Oct. 11 2014 on WEtv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k ) that takes an unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
Share:
Tags: Baristas, Barry Henthorn, BMOC, Coffee, Grounded in Seattle, Hot Stocks, NASDAQ, Reality TV