Barse Opens New Business Venture for Aspiring Women Entrepreneurs

Online, April 12, 2012 (Newswire.com) - Combining the sales ease of eCommerce with the power of personal relationships, direct selling, newly positioned as "social selling", has become the battle cry of countless popular retail brands over the last five years. Thousands of beautiful, smart women know the rich 25 year history of Barse, the premier designer and manufacturer of artisan-quality jewelry featuring magnificent hand-cut natural stones, blended with sterling, bronze and copper. For Barse founders, Melanie and Michael Gobril, deciding to leverage their resources and expertise to establish Bansela LLC, via the direct selling party plan business model has become a calling.

In August 2011, the Gobrils announced to a few special friends, colleagues and key group of successful party plan sales consultants that Bansela LLC was ready to engage its founding Fashion Stylists in a dynamic home-based business opportunity. Melanie Gobril, an acclaimed jewelry designer, entrepreneur and HSN celebrity host featuring Studio Barse, has an innate sense for what women love. Who could say no? Bansela is the perfect "what's next" in Melanie's journey to enhance the look and lives of women.

Melanie's eyes light up when she talks about launching Bansela, "Michael and I want to offer the opportunity for women to discover their inner business diva, look divine, have fun and earn money!"

During its first six months of operations, Bansela's team of committed home office executives have collaborated with a core group of dedicated founding Fashion Stylists to create the ideal home-based business environment. A modest investment in the Bansela Basic Business Kit includes a beautiful selection of the first pieces to share with customers, personalized website, including unique party plan/eCommerce features and full marketing support. Fashion Stylists have a robust earning potential supported by the generous Bansela Host Rewards program and attractive customer specials.

Vice President of Marketing and Branding, Nan Holloway, says: "Bansela is ready to rock the 'social selling' business world." She wraps two key phrases into the Bansela story. "Our fun messaging states 'At Bansela we love to party in style.' We get serious when we say 'At Bansela we 'Wear! Share! and Care!' Wearing the product, sharing the opportunity to host a party or become a Fashion Stylist translates into caring about making a difference in the lives of women."

To discover more visit www.bansela.com.

Party In Style Host or Wear! Share! Care! Fashion Stylist inquiries please contact [email protected] for direct response from Sales/Marketing.

For interviews and expanded coverage, members of the press please contact [email protected].