Batter Blaster Recognized As Best of 2009 By Shopsmart Magazine

Online, December 29, 2009 (Newswire.com) - Austin, TX (December 28, 2009) - Since 2007, the original Batter Blaster pancake and waffle batter has turned heads as an innovative and healthy breakfast item. Now, finishing its second year on the market, Batter Blaster has been named one of the Best Food Products of 2009 by ShopSmart Magazine. A publication owned and published by Consumer Reports, ShopSmart magazine independently purchases and tests each product that they consider and has deemed Batter Blaster to be among the best of the best.

Allowing customers to create a quick, mess-free, no-hassle, delicious warm meal, it is no surprise that ShopSmart Magazine thought to include Batter Blaster in this year's roundup. In an age when time is everything and health is always top of mind, Batter Blaster offers both convenience and the satisfaction of knowing exactly what you are eating. Available at more than 13,000 retailers across the country, the organic pancake and waffle batter in a whipped cream-like can makes it easy to enjoy the most important meal of the day.

"We are very honored and happy that ShopSmart Magazine has included Batter Blaster as one of the Best Food Products of 2009," said Batter Blaster Founder/ CEO Sean O' Connor. "Though we are very grateful for all the awards we have received, this is especially important to us because it is through the eyes of the everyday shopper. We made this product with the general public in mind and being labeled as one the best by Consumer Reports shows us that we are accomplishing what we set out to do in the first place. We wanted to create an easy, healthy, great-tasting, fun alternative to the traditional breakfast, and feel justified in our efforts through this recognition."

In addition to being USDA organic and kosher, all Batter Blaster cans are also 100% recyclable. Each can makes approximately 28 four inch pancakes and four American style waffles. Prices range depending on the retail outlet, but are usually between $3.99 and $4.99. Batter Blaster is a refrigerated product and is generally found in the diary section of the grocery store, next to the eggs. For more information on the Best Products of 2009 please refer to the January 2010 issue of ShopSmart Magazine or to www.shopsmartmag.com. For more information on Batter Blaster, or for a list of all retail locations, please visit www.batterblaster.com.

About Batter Blaster:

Launched in 2007, Batter Blaster is a refrigerated USDA-certified Organic waffle and pancake batter developed by former San Francisco restaurateur Sean O'Connor and his business partner, Nate Steck. Using a unique pressurized patent-pending process and organic ingredients, Batter Blaster provides delicious quality taste without the fuss. For more information on Batter Blaster please visit, www.batterblaster.com.