Beacon Research Platform by Decipher Goes Mobile

Online, September 12, 2011 (Newswire.com) - Decipher, a comprehensive market research services firm, has integrated new mobile capabilities into its research software suite, Beacon. These new capabilities cover areas of survey development and deployment that could not previously be accommodated in a research and CRM software platform. Using Beacon, surveys can now be customized and adapted for mobile, ensuring proper handling and an optimum experience for respondents.

"We know that respondents are on the go and may prefer to answer surveys on their mobile devices," said Kristin Luck, president of Decipher. "The new Beacon technology is intuitive, both on the front and back ends, so that users of the software can build surveys that work well across all devices. This will ultimately help increase response rates and provide more representative data."

The new technology detects the type of device each respondent is using and serves up an appropriate and optimized survey style. The Beacon system provides best practice guidance for those building the survey to ensure that the format will work for mobile respondents.

Platform updates with the mobile capabilities include:
• Automatic detection and awareness of mobile devices, tablets, desktop browsers and game consoles
• Survey compatibility for mobile devices, providing high performance styles for low-bandwidth devices
• Feedback, instructions and warnings for users who are building surveys to maintain mobile surveying standards or best practices
• Options for mobile compatibility integrated in the builder module of the Beacon platform

The new mobile capabilities further Beacon's singularity in the "do-it-yourself" market research space by providing a platform that marries ease-of-use with a powerful programming system. Beacon provides built-in functionality for users to author their own surveys, with numerous question formats, survey designs, multiple languages and branding customization. A reporting portal monitors data collection in real-time, providing various downloadable data file types and the ability to quickly customize data to any level of complexity. Beacon incorporates functions such as quality control review tools, data cleaning, archiving and field monitoring.