Beautyworld Middle East 2013 Draws Strong Response From Regional Exhibitors

Online, March 13, 2013 (Newswire.com) - Beautyworld Middle East is all set for a record 2013 edition, and regional beauty industry heavyweights are set to make their presence felt in no uncertain manner. Leading brands from the Middle East will be highly visible at the region's foremost trade gathering for beauty products, hair, fragrances and wellbeing.

"Beautyworld Middle East has long served as a key point of entry into a high-spending region for many of today's leading brands. It brings together leading manufacturers and suppliers with key influencers and trade buyers," said Ahmed Pauwels, CEO or organiser, Epoc Messe Frankfurt. "Distributors looking to further their reach tend to view Beautyworld Middle East as a launch pad to markets that are otherwise hard to access," he added.

"Beautyworld Middle East is a very important exhibition in our industry in this region as it features all the major market players and attracts the region's serious business sets. Our relationship with Beautyworld has been very good - we have been receiving lots of clients from the GCC and other Middle East countries through the fair," said Mohammed Madi, President of Madi International.

Nazih Group has operations in 16 countries with 140 showrooms in the Middle East region. Covering skin care, hair care, nails, men's grooming, beauty equipment and salon and spa supplies, Nazih Group's offerings include leading brands such as Braun, OPI, Guinot, Schwarzkopf, Vidal Sassoon, Keratin Complex and Babyliss to name a few. They also manufacture their own products regionally.

Enigma Beauty Group will also present their range of leading brands at the trade fair in May.
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