Beds Direct: 247 Help Fight Against Breast Cancer

Online, October 4, 2010 (Newswire.com) - Birmingham, United Kingdom (September 24, 2010) - Beds Direct: 247, a leading supplier of beds and bedroom furniture, are helping to raise money to fight against breast cancer by launching the Slumberland 'Pink Bed'.

As part of October's breast cancer awareness month, Beds Direct: 247 will be donating £50 from the sale of every Pink Bed to the Pink Ribbon Foundation to support the battle against cancer; with £25 from Slumberland and £25 from Beds Direct: 247.

Available to purchase as of 1st September, the expertly-designed bed - including a pink mattress, headboard and base - is manufactured from an all-natural and allergy-reducing mattress to offer a more comfortable and healthier sleeping alternative.

"Poor sleep is a growing public health problem and is important to our wellbeing," commented Oliver McCarron of Beds Direct: 247. "Our life rests on the three pillars of food, exercise and sleep to avoid a state of imbalance. Studies have also shown that how well you sleep may determine how well your body fights cancer and may help explain how your mental wellbeing plays into cancer recovery and progression."

Jonathan Prince, Chairman of the Pink Ribbon Foundation, says: "Slumberland was an obvious partner for the production of the Pink Bed. The product not only supports the fight against cancer, but helps generally raise awareness of the Pink Ribbon Foundation. Consumers across the UK will love the bed, not only for its look, but exceptional comfort. Slumberland have been committed to the cause, developing world-class technology to provide a bed that can support all areas of a person's wellbeing."

To find out more about Beds Direct 247 and their work with The Pink Ribbon Foundation, visit their website at http://www.bedsdirect247.co.uk/ or telephone 0845 034 7000.