Being lazy never felt so good...

Online, September 15, 2009 (Newswire.com) - On August 29, 2009, David Hibler and Tyler Galganski of Brookfield, Wisconsin, officially launched Forever Lazy, a clothing and apparel company dedicated to producing the most comfortable loungewear for teens and adults.

"In today's fast-paced, high-stress world, people need to slow down, take a deep breath, and enjoy life's simple pleasures," Hibler said. "Whether they're sitting around the campfire on a cool autumn evening, snuggling on the couch during a rainy afternoon or cheering on their favorite team on a chilly morning, Forever Lazy apparel will help adults of all ages escape to a warm, cozy oasis of relaxation."

Forever Lazy's co-creators and lifelong friends celebrated their kickoff by sending out the first shipment of their groundbreaking new product-the Uni-Lazy. Made of fleece, the Uni-Lazy is an adaptation to the much-loved one-piece pajamas worn by infants.

Unlike infant PJs however, the Uni-Lazy includes a patented, full zipper, concealable rear drop seat and a double-pull zipper on the front, allowing wearers to wrap themselves in comfort at all times... even when nature calls.

"I've gone out to a few bars in my Uni-Lazy, and people definitely find it entertaining. Whereas most people dress up for a night out, we dress down. They're not used to seeing a grown man with this kind of commitment to comfort." Galganski said. "But then I tell them 'Try one on for yourself.' Once you're surrounded by a cocoon of coziness, you'll never want to take it off."

As the name suggests, Uni-Lazy's are comfy and convenient for both men and women. They also come in a variety of colors and are manufactured right here in the USA.

Despite their playful official titles-Dave is the "Chief Sultan of Sweet" and Tyler the "Chief Emperor Awesome "-the former UW-Madison graduates are serious about their business. Each left his job to pursue a dream-a dream to help more people embrace a little laziness.

"With the economic turmoil our country has faced in the past year and with stress mounting in so many households, now more than ever people have to take some time to relax and be lazy," Hibler said. "It may sound silly, but it's absolutely true. Everyone needs a little laziness in their lives."

"Think about the greatest memories you have," Galganski added. "A trip to a warm vacation destination, a fishing excursion up North, a quiet family night at home-all of these involve a little laziness. We can't take the stress out of your life, but we can guarantee you will feel a calming sense of comfort every time you put on a Forever Lazy product."

For more information about Forever Lazy or to order your very own Uni-Lazy, please visit www.foreverlazy.com.

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