BELLYFEEL Publishes Report On Storyworld Development for UK TV Production Companies.

Online, December 7, 2012 (Newswire.com) - The report is based on a recent survey undertaken to scope UK TV production companies' understanding and attitudes to Multiplatform, Transmedia and Extra Content. Bellyfeel's Managing Director Krishna Stott explains, "Many companies and indeed broadcasters are still struggling to understand the implications of Media Convergence. This report offers a simple and intelligent insight into how to make profitable engaging multiplatform content using what you already have in front of you in terms of resources and story IP."

Excerpt - "The UK TV Industry is in good health. Following extreme economic instability between 2008 and 2010, the sector has stabilised and maintains steady growth.

But looking to the future from where we are now, there are uncertain times ahead. The media market place is increasingly over saturated with extra channels and additional networks. Audience attention is splintered between a multitude of different platforms and devices."

The report examines the current UK TV market and the problems that production companies experience creating additional content for their programmes outside the remit of a standard broadcast commission.

The report proposes the use of Storyworld Development Techniques to maximise resources, improve opportunities and increase profit within existing IP.

Additional benefits are to create robust propositions for future business scenarios as the new platforms media market develops. Example Storyworld Development Techniques are provided and further information can be requested.

The eye opening free report can be downloaded from Bellyfeel's website:
http://www.bellyfeel.co.uk/multiplatform-storyworld-development-techniques/

Webby Award winning Bellyfeel (www.bellyfeel.co.uk) is a leader in transmedia, multiplatform and interactive storytelling. Krishna describes their work, "We turbocharge stories using innovation and technology to make them more exciting, engaging and reach much wider audiences than was ever possible before."