Ben Fargen Launches Sonic Edge, with the J&J Guitar Effect Pedal

Online, March 23, 2010 (Newswire.com) - Sacramento, CA and Long Island, NY - Sonic Edge is a newly launched company focused on manufacturing best-in-class guitar and bass effects pedals. The company was founded by Ben Fargen, founder and CEO of Fargen Amplification.

"Over the years, I have helped guitarists of all levels to achieve their desired tone in terms of their amplifiers. I formed Sonic Edge to focus my expertise and experience to help musicians achieve the same level of tone in terms of their effects." Sonic Edge uses Ben's unique designs coupled with his custom components to create reference-quality tone at an affordable price.

The J&J is the company's inaugural product, a vintage overdrive pedal "with the authority of a vintage micro amp, the heart and soul of a tube screamer and the touch responsiveness of a Class A tube amp", in Ben's words. A handful of top professional guitarists helped to test the J&J pedal, which is now a top prize in the Monster TPR Play-Off contest being held online by The Public Record, and will be featured in Doug Doppler's upcoming DVD "Get Killer Tone". "The J&J is a versatile pedal that covers a broad range of sound, and we felt this pedal would be a good introduction of Sonic Edge to guitarists of all levels and in most genres of music."

Sonic Edge is now taking preorders with an expected delivery in June. The company will distribute the product directly to consumers, as well as through dealers, many of which have expressed an interest.

Ben is hard at work designing the next pedal, which will be prototyped at this summer's NAMM in June in Nashville, TN. "Our plan is to release at least one new pedal or effect each quarter, so that we eventually support all types of guitarists", Ben added. The company chose the J&J as its flagship product because it is adaptable to many styles of music, from late 60's classic rock to modern genres. The company has developed nine additional product designs, with many more in the works.

Ben founded Fargen Amplification in 1998, which has become a thriving boutique company that ships custom-built amplifiers to discerning players on four continents. Ben has developed a reputation as one of the top engineers and visionaries in the amplifier space. He also provides world tour and studio amp support to many of the world's most celebrated guitarists including Joe Satriani and Steve Vai, and in fact, designed Steve's Legacy II amplifier that was launched by Carvin in January 2009.

Inquiries and Additional Information:

If you'd like more information about Sonic Edge and the J&J pedal, or to schedule an interview with Ben Fargen, please contact us at [email protected].

Dealer inquiries are welcome at [email protected].