Bernhard Glock goes mobile for the next decade with TheTMSway

Online, February 23, 2010 (Newswire.com) - TheTMSway, a Hong Kong based company, is launching a new version of its platform for marketers, TMSfactory.com. The platform provides services to create, manage and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers with Telco's neutral solutions. Today the company has also announced that Bernhard Glock has accepted a non executive director position in order to help the company expand business reach and drive forward global expansion.

TheTMSway welcomes the former Media Chief at Procter & Gamble and current President of the World Federation of Advertisers (WFA), Bernhard Glock, as Non-Executive Director for the company. Bernhard Glock will help TheTMSway in customizing its "Media to Mobile" platform of services and in expending its business reach toward globally-driven growth. His acceptance at TheTMSway is anticipated to help the company in boosting its client's base on a global scale.

"We are a young company and it was a real "test" for us when we met Bernhard for the first time and presented him our vision of the evolution of marketing in the next decade with the explosion of the mobile internet and our Telco's free platform of services allowing marketers to connect with consumers from any media using mobile as bridge. Following on from his enthusiastic reaction we rapidly decided to team up in order to leverage our business proposition for global expansion" said Frederick Saurat co founder and CEO of TheTMSway.

"I am thrilled to join TheTMSway and help them shape the future of international mobile communication between brands and consumers. Mobile has been an afterthought for too long for too many agencies and advertisers. It is time that mobile gets a front seat in business and equity building communication. TheTMSway is the right partner to help achieve that."

TheTMSway will also launch this quarter a customization of its platform of services, dedicated to Social networks market, offering brands a mother board to manage their social engagements on the different SNS. The platform will provide the tools to deliver mobile coupons, invitations and rewards directly from social posts driving the audience to points of sales or events. Bernhard Glock will provide his expertise and vast knowledge of the industry and its major players to help guide the Company grow globally.