Best Selling Author, Erik Qualman Leading 12 Books Group in April 2012

Online, March 29, 2012 (Newswire.com) - Boston best-selling author, Erik Qualman, will personally lead the discussion of his new book, Digital Leader, as part of the 12 Books Group. The largest online book group in the business genre, 12 Books introduces readers to a business leadership book each month and provides the unique experience of an author-lead discussion forum.

"Based on in-depth research, Digital Leader is designed to give the reader tools and guidance in this hyper-connected digital age to lead their best life, inspire others and leave a legacy that matters" says author Erik Qualman.

Members of the 12 Books group will read Digital Leader during the month of April this year. Members of the book group will have access to an online discussion led by Qualman, in addition to bonus materials and opportunities to win free signed copies of the book. At the end of the month, members will be invited to a live Q&A discussion with Qualman.

"We are very excited for the insights Erik will be able to bring to our group membership" says Jacob S Paulsen, Director of 12 Books. "In this changing media landscape, business professionals need to embrace the technology that directly impacts the bottom line. Erik Qualman will help provide the insights and direction our members are looking for."

Membership in the book group is free and anyone can join at any point during the course of the year. Those interested in becoming members of the book group can learn more at 12booksgroup.com.

About Erik Qualman:
Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog socialnomics.com. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He is currently the Global Vice President of Digital Marketing at EF Education. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife.