Beth Busenhart Talks Impact Investing in ColoradoBiz Magazine

Online, February 29, 2012 (Newswire.com) - App-X's PULSE Product Manager Beth Busenhart was featured in ColoradoBiz Magazine discussing Impact Investing and recent increased activity in the impact space.

Highlighting what she calls an increased interest in "investments that both do well and do good," Beth cites a recent report from the Global Impact Investing Network (GIIN) and J.P. Morgan that estimates global impact investing will see increased activity and interest in 2012, and that within the next 10 years, 5 to 10 percent of all investment portfolios will be allocated to impact investments.

Read the entire article at http://www.cobizmag.com/articles/impact-investments-doing-well.

Application Experts, LLC (App-X) is the leading provider of flexible web-based software solutions for Alternative Asset Fund Managers and Institutional Investors.

App-X was founded in 2006 by Kevin Kelly and Joe McVicker. At that time, Kevin was working as an outsourced CTO for what is now a $2 billion fund of funds in Chicago and he identified the need for a web-based, specifically-tailored solution for the front- to mid-office of Private Equity and Venture Capital fund managers and funds of funds. From this insight, AIM was born.

In 2008, App-X participated in TechStars, a startup incubator based in Boulder, Colorado. Led by the mentorship of the founders of such companies as Tumblr, whitepages.com, and foursquare, the TechStars program helped App-X solidify the initial build-out of the AIM product and refine a go-to-market strategy.

Over the last few years, App-X has worked with a wide variety of organizations across different subsectors of the Alternative Asset Management space including institutional investors like educational endowments and family offices, funds of funds, and fund managers in the buyout space, in the real estate space, and in the VC space. App-X clients are leaders in the Alternative Asset Community with over $80 billion in assets under management. Subsequently, App-X has developed a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP. The result is a continually-evolving and feature-rich set of products that are flexible enough to handle several different investing scenarios.

In 2009, App-X won the bid to develop and take to market PULSE, a cloud-based social impact tracking system developed by Acumen Fund with help from Google, Rockefeller Foundation, PricewaterhouseCoopers, and Deloitte, among others. Today, App-X implements and supports PULSE for various members of the impact community including non-profits, foundations, and corporate sustainability and responsibility managers.

In 2011, App-X was awarded certified B Corporation status, joining B CorpBCorp companies around the world in a commitment to solve social and environmental problems through the power of business. B Corps differ from traditional businesses in that they meet comprehensive and transparent social and environmental performance standards, meet higher legal accountability standards, and build business constituency for good business.

Today, App-X has over 70 clients and nearly 900 individual users using AIM and PULSE. App-X is headquartered outside of Denver with offices in Boston and Chicago.