Better Advertising Professionals Attends Quarterly Conference, Focuses on Hiring

Farmington Hills, MI, May 29, 2015 (Newswire.com) - “The conference was a success,” said Matthew, Better Advertising Professionals’ director of operations. “It was a great opportunity for our team to learn with some of the best minds in the business. The experience was outstanding.” 

The meeting was also an opportunity for the attendees to evaluate the company’s business practices. “We were able to attend workshops where we reviewed case studies,” said Matthew. “With help from industry experts, we identified our successes and our areas of needed improvement.” Experts from diverse market segments were on hand to provide insight with respect to their product areas. “The information we obtained is invaluable. As a result, we will be able to create improved campaigns for the brands we represent.”

"It was a great opportunity for our team to learn with some of the best minds in the business. The experience was outstanding."

Matthew, Director of Operations

“One benefit of this meeting was networking,” said Matthew. “When the top leaders in the industry get together, magic happens.” Attendees participated in leadership training sessions to work on problem solving and change management skills. “Directors made an effort to bring complete strangers together to work on projects. This forced individuals to work outside of their comfort zones and innovate. The results were fantastic,” he added.

In addition to training sessions, the conference agenda allowed for socializing. “Part of networking consists of meeting people in a non-work setting,” said Matthew. Attendees were given time to practice their traditional networking skills at a meet-and-greet event. A facilitator hosted the event with a number of ice-breaking activities. “We had a lot of laughs, and many new relationships were formed,” he added.

Better Advertising Professionals Sets Hiring Goals

After the conference, the executives at Better Advertising Professionals set goals to hire new talent. “We anticipate record growth in the second half of the year,” said Matthew. “To meet our goals, we need to expand our organization.” The company leaders plan to hire experienced professionals and new college graduates.

Candidates who are interested in applying for a position should refer to the corporate website for details. “We are looking for motivated, top-notch professionals,” said Matthew. “If you are interested in owning a part of this company’s success, we would like to meet you,” he added.

The executive team at Better Advertising Professionals is dedicated to career development. “When you come to work here, you have a career, not a job,” said Matthew. As a result, each associate is assigned a personalized training curriculum. The company also offers a coaching program where new team members are paired with experienced, high-level managers. “Each individual has the opportunity to learn the business. We hope they will lead the company someday,” he added.

Matthew is excited about the future. “Our participation at the conference has left us energized and optimistic. With our projected growth and the prospect of bringing in new talent, we will be able to deliver campaigns that surpass anything that we have ever produced. At Better Advertising Professionals, there is immense potential.”

About Better Advertising Professionals

Better Advertising Professionals is a premier consulting and promotional services firm, specializing in an outsourced lead generation strategy that consistently allows brands inroads into new markets. The firm’s talented team of executives leverage meticulous research and analysis to produce tightly-focused messaging that effectively catches the public’s attention. This progressive methodology allows the team members to forge lasting connections between consumers and the services they represent. Furthermore, their reputation for excellence and flexibility has allowed them to meet the diverse needs of a large portfolio of businesses, which includes a rich combination of startups and Fortune 500 companies. To learn more about the company’s innovative approach, visit bapinc.com.