Better Advertising Professionals Focuses on Team Success

Farmington Hills, MI, July 31, 2015 (Newswire.com) - ​According to Matthew, much of the firm’s success stems from the talents and drive of its team members. However, their individual skills alone are not enough. It is essential for the management team to make sure their associates are set up to collaborate and achieve their goals together.

“Teamwork is at the core of Better Advertising Professionals,” Matthew stated. “Everything we accomplish is thanks to our people working together. As such, I dedicate my efforts to encouraging collaboration and productivity in our office. There are many reasons to make this major investment of time.”

"Teamwork is at the core of Better Advertising Professionals,"

Matthew , Director of Operations

One such benefit, as Matthew highlighted, is that team members who are close tend to be more trusting of one another, with better relationships. This foundation of respect and friendship can be invaluable during stressful periods. Also, being familiar with others on a personal level tends to prevent freeloading, as each team member feels responsibility to his or her peers.

“Highly collaborative offices also have far better feedback systems,” Matthew added. “This has already proven to be beneficial. Thanks to our recent efforts compounding the team environment, I have been getting far more input from associates. I believe they feel much more comfortable voicing their opinions and perspectives on various issues.”

Better Advertising Professionals’ Director of Operations on Enhancing Teamwork

The benefits of a strong team culture are clear. However, as Matthew stated, achieving this goal is no small task. At Better Advertising Professionals, he and his fellow managers had to invest significant time and energy into doing so.

“One trick we’ve been using at Better Advertising Professionals is to keep teams small enough that they are close with one another,” he suggested. “Jeff Bezos famously follows the rule of each team being small enough to be fed by two pizzas.”

Another idea that Matthew shared is to always use positive language in the office. This makes the whole environment seem more welcoming. He pointed out that it is on the management team to set the right example. Adding to this, he stated that his team uses managed debates. These planned forums help prevent arguments breaking out from disagreement.

“I also ensure that my team has the right tools,” Matthew continued. “When it is easy for them to collaborate, they are far more inclined to do so. Making a team culture isn’t rocket science. It does, however, take consistent effort.”

About Better Advertising Professionals

Better Advertising Professionals is a premier consulting and promotional services firm, specializing in an outsourced lead generation strategy that consistently allows brands inroads into new markets. The firm’s talented team of executives leverage meticulous research and analysis to produce tightly-focused messaging that effectively catches the public’s attention. This progressive methodology allows the team members to forge lasting connections between consumers and the services they represent. Furthermore, their reputation for excellence and flexibility has allowed them to meet the diverse needs of a large portfolio of businesses, which includes a rich combination of startups and Fortune 500 companies. To learn more about the company’s innovative approach, visit bap-inc.com.