Better Advertising Professionals Maintains a Winning Culture

Farmington Hills, MI, October 30, 2015 (Newswire.com) - “There is a lot that goes into creating and maintaining a winning culture,” said Matthew, the director of operations at Better Advertising Professionals. “We have learned that it’s worth the effort, since our firm continues to benefit from having an engaged and inspired team. The brands we represent also see amazing wins as a result of our team environment.”

One way that company leaders keep their people motivated is by recognizing their wins. “Even if it’s a pat on the back, we take the time to acknowledge our people’s accomplishments,” the director added. “More often, we celebrate their big wins with public recognition. There is nothing quite like receiving credit in front of your peers. It gets everyone motivated.”

"I think that's a key in developing trust, which is crucial in a winning culture,"

Matthew , Director of Operations

Matthew also believes in the importance of giving his team members room to breathe. “I think that’s a key in developing trust, which is crucial in a winning culture,” he added. “When you are constantly standing over your team members’ shoulders, they don’t feel personally responsible for their work. When you have confidence in them, they will feel free to brainstorm and follow through on innovative notions. It’s amazing what a difference that makes in your company’s fortunes.”

Hiring the right people is another way the leaders at Better Advertising Professionals ensure a strong culture that enables big wins. They only recruit those individuals who have a combination of technical skills and a desire to improve on a constant basis. Likability also factors into the executive team’s hiring decisions, since they realize the impact a bad personality can have on a company’s culture.

 Better Advertising Professionals’ Director Discusses How a Positive Culture Helps Goal Setting

 Leaders at Better Advertising Professionals know they can’t afford to rest on their laurels. The director explained, “We have built a reputation as an industry leader, but there is still so much more we want to accomplish. Our positive, inspiring culture plays a big part in our ability to set high benchmarks so we can pursue them with precision.”

Matthew has full confidence in his team members’ ability to set aggressive targets. “I know our people won’t settle for simply meeting expectations,” he said. “Because they operate in such an empowering atmosphere, they are always looking for ways to exceed their objectives and attain new levels of success.”

About Better Advertising Professionals

Better Advertising Professionals is a premier consulting and promotional services firm, specializing in an outsourced lead generation strategy that consistently allows brands inroads into new markets. The firm’s talented team of executives leverage meticulous research and analysis to produce tightly-focused messaging that effectively catches the public’s attention. This progressive methodology allows the team members to forge lasting connections between consumers and the services they represent. Furthermore, their reputation for excellence and flexibility has allowed them to meet the diverse needs of a large portfolio of businesses, which includes a rich combination of startups and Fortune 500 companies. To learn more about the company’s innovative approach, visit bap-inc.com.