Better Advertising Professionals Revamps Company Culture

GRAND RAPIDS, MI , September 30, 2016 (Newswire.com) - “At Better Advertising Professionals, we have always emphasized an empowering work atmosphere,” stated Matthew, the firm’s President. “Our leadership group is investing in culture more than ever, and we are revamping our entire brand in the process.” Streamlined communication and greater recognition for team members are two of the focal points of these efforts. Matthew added, “We are launching a company-wide magazine that will include the MVP of the month. It will also feature top performers, upcoming travel opportunities, and articles on our associates’ growth.”

The President is excited about the magazine as a resource to keep every member of the organization in the loop. He explained, “We always see the amount of dedication our team puts in, and they are upping their hard work, so we want to invest in this way to show them that their efforts are appreciated.”

"It's good to have a healthy, competitive atmosphere, and we always encourage our team to learn as much as they can through working hard to reach incentives."

Mathew, President

Better Advertising Professionals’ Associates Attend National Competition

Selected members of the Better Advertising Professionals team recently attended a national competition held in Atlanta, Georgia. “The growth of our firm was placed in stark contrast by this year’s event,” the President commented. “Last year, we sent two representatives, but this year we were able to invite 12 team members along for the ride!”

Those chosen for the competition had been tracked as top performers over a three-month period. The big prize at the event was a $5,000 first-place reward. Matthew stated, “Although we didn’t take the top prize, I am proud to say that Better Advertising Professionals’ top performer placed fifth in the overall competition.”

This was an event to see who had the most business knowledge, but it was also a prime networking opportunity. The President remarked, “Our Better Advertising Professionals associates took advantage of being around so many accomplished individuals. They received insights from the most influential achievers. These folks are the best at what they do, so it was wise for our people to step up the way they did.” Once the competition wrapped up, company leaders rented out a shark exhibit from the Georgia Aquarium and had a chance to reflect on the trip.

Matthew believes strongly in the value of competition. He explained, “It’s good to have a healthy, competitive atmosphere, and we always encourage our team to learn as much as they can through working hard to reach incentives.” As a way to reward their hard work, associates also have the chance to win tickets to big football games. “We took the top-ranked performer of the week to the University of Michigan’s game against the Hawaii Rainbow Warriors on September 3, and it was great to watch the Wolverines win in blowout fashion!”

Better Advertising Professionals’ President Details New Office, Hiring Push

“Our continuing growth is a big reason for our investment in company culture,” the President stated. “It has also led to a need for a larger office space. In fact, Better Advertising Professionals has outgrown two office buildings in Farmington Hills, and we are making a final move into a fully upgraded office in Grand Rapids.” Matthew explained that this will be the new headquarters for the firm’s five locations. “We love the area and we are definitely here to stay.”

Further growth also means a need for additional talent, and Better Advertising Professionals’ leaders are looking for skilled people focused on continuous improvement. “We have the huge office space that will allow our firm to grow into the company our CEO has envisioned it to be,” the President concluded. “It is very exciting to add even more talent and reach greater heights of success.”

About Better Advertising Professionals

Better Advertising Professionals is a premier consulting and promotional services firm, specializing in an outsourced lead generation strategy that consistently allows brands inroads into new markets. The firm’s talented team of executives leverages meticulous research and analysis to produce tightly-focused messaging that effectively catches the public’s attention. This progressive methodology allows the team members to forge lasting connections between consumers and the services they represent. Furthermore, their reputation for excellence and flexibility has allowed them to meet the diverse needs of a large portfolio of businesses, which includes a rich combination of startups and Fortune 500 companies. To learn more about the company’s innovative approach, visit bap-inc.com.

Source: Better Advertising Group