BeyondSoft Broadcasts the First in a Series of Webinars

Online, October 13, 2010 (Newswire.com) - Beijing, China. BeyondSoft began its first series of webinars with a practical, business-oriented presentation entitled "How to Engage with Your Customers via Smartphone." The webinar was aimed at business leaders with a goal to show how to improve consumer acquisition, consumer loyalty and brand awareness by leveraging mobile technology to build an innovative Direct-To-Consumer strategy, and to display BeyondSoft's ability to help businesses of all kinds to realize their potential to make use of this powerful new tool.

David Cao, Vice President of BeyondSoft Mobile divison broke down the current state of the industry, highlighting the rapid growth ("46% of mobiles will be smart phones by 2013.") and increasing importance of smartphone use by nearly all industries in the future ("Apps are the core of marketing via smart phone."). He also offered general advice on creating effective apps ("The best apps are those that offer users a feature or service they need to use frequently or a game that keeps them engaged."), and offered several successful examples, from Nike's customized design and Virgin's calming of passengers afraid of flying to Starbucks' and Coca-Cola's product-related games.

James Shen, BeyondSoft's Mobile Solution Architect, then provided more in-depth accounts of app construction and implementation using five real case studies from previous BeyondSoft projects. Companies ranged from online magazines in China and the US to online communities, displaying functions from location-based services and payment services to social networking.

BeyondSoft also provided live tweets of the webinar's highlights via its Twitter account, BeyondSoft group.

For more information, please visit http://mobile.beyondsoft.com/news/49