Binalot Making Waves In Legazpi

Online, June 24, 2011 (Newswire.com) - "After college in Manila, I thought Legazpi was boring, but I was wrong," says Ken Clemente, a young entrepreneur born into a family of business people. Ken's parents are in the glass and aluminum business, and as with most children these days, Ken wanted to try his hand at something new.

Ken applied for a Binalot franchise last year after seeing its stand at the Franchise Show. "I was looking around for a good business I could bring back to Legazpi and Binalot was it!," he proudly exclaims. Ken could relate to Binalot's green ways and the Corporate Social Responsibility initiatives of the company because he himself is active in a civic group, the Jaycees.

The Binalot branch in Legazpi is a dream space. It has two function rooms and a big dining area and a spacious parking lot as well. Ken personally supervises the store and makes sure everything is ready for each day part in the restaurant's operations. He also meets and greets the customers especially the families who have come to like his restaurant, despite Legazpi being a culinary hub in Bicol.

"I like what I'm doing because it keeps me on my feet," says the 25 -year old entrepreneur. "Everyday there are new challenges but I have learned to face up to each one with an innovative solution," he says. Ken is one franchisee who has his own Binalot mascot, who even directs traffic on Legazpi City's main thoroughfare where Ken's Binalot branch is located.

He also opened a Binalot kiosk in Donsol, Sorsogon during the Butanding season. He truly knows his market in Bicol and proudly tells his parents that "this time, I make the decisions. Binalot trained me to be decisive while keeping the standards of the brand" Ken proclaims. "I also source the banana leaves from local farmers and get my vegetables from closest to the restaurant as possible," the Bicol-born lad continues.

He loves it in Legazpi City and is thinking of opening another Binalot branch , this time in a mall. "I want to capture both markets," he says. "I have my office people and families here in Old Albay, while the mall will get me the younger market," he says. Truly a local marketing expert, Ken Clemente is a gem of a franchisee for Binalot.

Ken is a good example of a young entrepreneur charting his own business path as he engaged in an enterprise very different from what his parents set up. This is a good way of showing them that good values learned at home can be applied to any business venture one chooses. In the end, it is the values that make the man, and the man that makes the business.

Ken is now looking forward to the other green projects he and Binalot espouse: a tree planting activity with the Jaycees to make sure our future generations can still enjoy Nature. He will round up all his employees, his customers and friends and make a mark to give back to Mother Nature.

A different mark, indeed, than what his parents made. Ken hopes to be remembered as a green entrepreneur, who started a green franchise business and will serve as inspiration to the youth to stay in the provincial cities and start their business.

Contact Information:
Liezle Canotal
Corporate Communications
Binalot Fiesta Foods Inc
3688 Sun Valley Drive Paranaque City Philippines 1700
Mobile phone: +639228174869
Email: [email protected]
http://www.binalot.com