Black Friday & Cyber Monday, BAD - Adventure Tuesday, GOOD

Online, November 26, 2011 (Newswire.com) - COEUR D'ALENE, Idaho - Adventure Tuesday™ will begin at 9:00am Pacific Standard Time on Tuesday, November 29th, 2011. The day is play off of the most popular shopping days of the year, Black Friday and Cyber Monday. ROW Adventures started the Adventure Tuesday™ idea in 2009 with exclusive adventure travel deals on a whitewater rafting trip to the Lochsa River, a family multi-day rafting adventure on the Salmon River and a land-based tour of the Galapagos Islands.

"After the 2009 economic downturn many adventure travel companies didn't know what to expect going into the 2010 season," explains ROW Adventures owner Peter Grubb. "We created Adventure Tuesday™ simply as a fun idea and unique way to hopefully spark some interest in bookings for the following year. We didn't know what to expect, sent out an e-newsletter on Monday night and within an hour on Tuesday morning we were literally overwhelmed with callers."

This year, the details of Adventure Tuesday™ deals are strictly kept secret. The announcement to their past guests can be found here: http://goo.gl/0GKbu. ROW Adventures, a company who started as a whitewater rafting company in Idaho, now operates adventures throughout the world in 17 different countries emphasizing water adventures. This means successful callers on this year's Adventure Tuesday™ could get deals on yachting in Croatia, sea kayaking in the Galapagos or whitewater rafting in Idaho.

An e-newsletter will be sent out to all of those who are signed up to receive the ROW Adventures' newsletter on Monday, November 28th, 2011 which will disclose the once-in-a-lifetime deals. To get on their newsletter go to: http://www.rowadventures.com/newsletter

Sneak-peeks will be sent out to their Facebook fans (facebook.com/ROWadventures) leading up to Adventure Tuesday™. Spaces are limited and ROW Adventures only asks that you keep calling until you get through. First come, first serve and no messages will be considered as place in line.

To learn more about ROW Adventures, visit: www.ROWadventures.com; call 800-451-6034; or e-mail [email protected]. For other media, press inquiries, or photos please contact Peter Grubb.