Bloog E-cig Unveils Next Generation "Aurora" Battery Design

Online, June 23, 2012 (Newswire.com) - The aurora battery is an anodized, lithium-ion battery with an iridescent finish, that gives off the appearance of being multi-colored when viewed from different angles. The battery's unique design is the first of its kind, and Bloog is the first company in a market saturated with competitors to adopt an artistic approach to their branding and marketing strategies. The move away from the traditional e-cig look is inspired by the company's overarching ethos of branding a lifestyle rather than just a product. The aurora battery provides added badge value to an already sleek design, and gives Bloog customers a new way to distinguish themselves from traditional smokers, both in look and experience.

Bloog has further advanced the aesthetic value of its new e-cig battery design with the addition of a crystal tip, improving upon the somewhat duller look of the older, grey, plastic-tip design still used by the majority of e-cig brands. This new crystal tip adds a novel semblance to the battery, refracting the blue LED light in ways that are sure to catch some attention.

Bloog's aurora battery is more than meets the eye. Aside from its elegant appearance, the aurora is backed by a full 1-year warranty, a true testament to Bloog's continued quality and customer service. The e-cig landscape is rapidly evolving, and Bloog strives to always remain on the frontier of this exciting new culture. There is little doubt that in the coming months, as e-cig companies scramble to remain ahead of the innovation curve, Bloog's integration of artistic influences into its products and marketing efforts will help it to stay ahead of the pack.

Bloog's aurora battery is available in sealed auto and manual styles. The Bloog automatic battery is activated by inhaling just like traditional analog smoking. When you use a Bloog automatic battery there is no priming necessary, and no button to press. The Bloog manual electronic cigarette battery works very much like the Bloog automatic battery only with a sleek button design featuring a 5 second cutoff. The button and 5 second cutoff are designed to maximize battery and cartomizer (cartridge) life. So now you have a choice in battery styles with Bloog manual batteries.