Bloom Mobiles Appoints Ajay Devgn as Their Brand Ambassador

New Delhi, February 17, 2015 (Newswire.com) - The Indian mobile handset brand Bloom Mobiles took everyone by surprise by signing up Bollywood star Ajay Devgn as its brand ambassador. Manish Jain, Founder & CEO, Bloom Mobiles, said “Ajay Devgn truly embodies the aspirations, reinventing and fearless persona of the brand Bloom. As we look to expand our footprint across pan India markets, the association with the Ajay Devgn is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry.”

He further added, “At Bloom, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign to bring alive this new experience for our audiences across print, TV and online platforms.”

Bloom Mobiles is one of the fastest growing mobile handset companies in India. Bloom Mobiles has drawn a sharp & innovative strategy for making Bloom the preferred brand of the Indian youth. Bloom Mobiles is targeting a top-line of Rupees 500 Crores in the year 2015-2016 of operation and planning to launch of 50 models to target all key segments of the market under the Bloom brand. Bloom shall be positioned as an aspirational brand targeting youth.

Bloom Mobiles has a wide product portfolio that encompasses feature phones, smart phones and tablets having various models in bar and touch form factor at multiple price points to suit all categories of consumers. Bloom Mobiles has a complete in-house R&D set-ups in India, China & Taiwan. The R&D team specializes in designing, developing & manufacturing products. With a distinguished management having an excellent industry track record and a highly motivated team, Bloom Mobiles offers customers with a unique value proposition and in turn creates immense value for its stakeholders.

Bloom Mobiles boasts of unique & reliable sales and service distribution (SSD) network comprising 30000 retailers and 300 service centers spread throughout the country. Bloom has understanding consumer requirements and offering the best-in-class products at a great value-for-money proposition.