Blue Cross and Blue Shield on Twitter

Online, May 21, 2010 (Newswire.com) - Sacramento, California -- it is the priority of every company or corporation in every industry to innovate and it is often done in different ways. But the most common way which the companies undertake innovation is through making their products and services easily available to their clients and that is often done through the use of online resources. Now, as the assurance industry also tends to innovate especially the companies under it, the same companies also make the move of making their products and services available through the online resources. Such undertaking is first done by the California insurance giant Blue Cross and Blue Shield.

Consistent with the demands of the current insurance market, the management and the marketing division of Blue Cross and Blue Shield have decided that it would be better for the company to make its products and services available to its clients through online network sources. And in search of the best site, the management has decided that Twitter is the best site. To this, Blue Cross and Blue Shield has tied up with Twitter to undertake such step.

With its tie up with Twitter, Blue Cross and Blue Shield has made some of its services to the clients available through the said online network. To this, clients of the said insurance company can now make inquiry through the web site which is easier and absolutely free. Now, some of the services which are normally done in the company's office or any of its subsidiary offices which can be now done through Twitter are balance inquiry, premium inquiry, and other inquiry about the status of one's policy. However, payment of the premiums and claims of the insurance benefits should be done personally at the company's office or to any of its representative or liaison offices.

Mr. Dennis Whitehall, chief information officer of the Blue Cross and Blue Shield remarked that the company has made a sizable investment in connection with the tie up considering the IT infrastructure that the company has bought. But it is not an amount to think about as it will serve the common interest of the clients and the company as well.

The innovation that Blue Cross and Blue Shield has undertaken in cooperation with the social networking site Twitter is hope not only to benefit the company and its clients but also the entire assurance industry. This is so as it is hoped that such innovation will be emulated by other insurance companies to benefit the patrons of the said industry.