Blue Cross and Shield on a Social Networking Site

Online, May 13, 2010 (Newswire.com) - Sacramento, California -- social networking sites which is common to the youngsters do not only affect individual particularly on their socialization process but also it has been proven as a good commercial tool for anything that is of commercial value. This is so as such sites help in the marketing process of anything that should be in commercial stream. And this has been proven by lot of companies which have their success through the use of social networking sites. Last of such companies is the California insurance giant Blue Cross and Blue Shield Company which has recently launched its membership on Facebook on March 20, 2010.

Having an account on the Facebook is deemed by both the top management and the information technology (IT) team of Blue Cross as a crucial thing in the success of some products and services of the company. This is so as the company feels that almost all its clients have their Facebook account which is shown by the survey that the company has conducted. Also, to optimize the use of the said social networking site the company has decided that some of its transactions may be carried out through Facebook.

Among the transactions which Blue Cross and Blue Shield has decided to network with the said social networking site is its online inquiry system. This would allow anyone who has his Facebook account to know the current status of their insurance policies. Also, through the use of the social networking site a policy holder of Blue Cross and Blue Shield will have the right to make claims with the use of their policy number and other information that is needed by the site.

Mr. Leandro Smith, chief of the IT team of the Blue Cross California said that having a tie up with the social networking site has cost the company a million dollar for the IT infrastructure that it needs but it would be a great help to its clientele. Also, of all the advantages that having tied up with Facebook is that the company can offer a service that will be available to almost all its clients.

Making such step has made Blue Cross and Blue Shield the very first insurance company to use the influence of a social networking web site such as the Facebook. And it is the hope of both companies for their tie up to be successful.