Blue-Emu And PBR Continue The Ride

Online, July 12, 2011 (Newswire.com) - Blue-Emu of NFI Consumer Products is excited to announce its continuing relationship with Professional Bull Riders, Inc. This season includes Blue-Emu sponsorship of veteran PBR riders JB Mauney & Shane Proctor, as well as up-and-coming contender Matt Triplett. So far, Mauney has racked up over $2 million in career winnings while Proctor has three top 5 finishes and eight top 10 finishes this year alone. Triplett is currently in the running for PBR Built Ford Tough Series Rookie of the Year award, issued to the first time rider in the series that amasses the most winnings. Blue-Emu is also sponsoring the PBR Sports Medicine Team which provides immediate medical attention to injured bull riders both in and out of the arena. During each PBR event a "Wreck of the Night" video sponsored by Blue-Emu is featured in the arena as well as on the PBR and Blue-Emu homepages. Look for Blue-Emu's mascot, Big Blue, at upcoming PBR events. The 7 foot tall, bright blue emu is hard to miss as he mingles with the crowd handing out samples, prize packs, and t-shirts. You can even have your picture taken with Big Blue and find your photo at http://Blue-Emu.com & on our facebook page.

Richard Guy, Chairman of NFI Consumer Products, says he's thrilled to bring their top selling pain relief cream, Blue-Emu, to Professional Bull Riding. Blue-Emu is not only used by Professional Bull Riders but is a fan favorite for every day aches and pains, minor arthritis, or muscle and joint soreness. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief by reducing inflammation while providing natural moisturizers for the skin. During the summer months, odor free Original Blue-Emu can also be used to sooth sunburns, bug bites, or topical allergic irritation. Pick up a jar of Blue-Emu at national discount drug and club stores across America. For more information on Blue-Emu and its team work with JB Mauney & other PBR riders go to www.Blue-Emu.com or follow us at https://facebook.com/BlueEmu and http://twitter.com/BlueEmu1.