Blue-Emu Bucks Big At PBR

Online, July 15, 2011 (Newswire.com) - Blue-Emu of NFI Consumer Products is partnering with Jeff Robinson Bucking Bulls during the 2011 - 2012 Professional Bull Riders Built Ford Tough Series. Jeff Robinson Bucking Bulls was named 2010 PBR Stock Contractor of the Year. With one of the deepest bull pens in PBR history, Robinson swept the votes from the top 40 riders polled for the award. Other notable bulls to come from Robinson's Bucking Bulls are Voodoo Child, Chicken on a Chain, Uncle Buck and the infamous Deja Blu. The Blue-Emu/Jeff Robinson Bucking Bulls partnership includes the re-naming of the bull Deja Blu to Deja Blue-Emu. The 6-year-old was made famous as the bull Cincinnati Bengals player Chad Ochocinco rode. Deja Blu bucked the NFL wide receiver off in Duluth, Georgia in 1.5 seconds. The 1,500 lbs. bull has been ridden 5 of 13 times this year, resulting in a buckoff rate of 61.5 percent. Blue-Emu is in continuing talks with Jeff Robinson Bucking Bulls for more naming rights and upcoming online contests.

Blue-Emu is also a proud sponsor of PBR veteran riders JB Mauney and Shane Proctor & up-and-coming rider Matt Triplett along with the PBR Sports Medicine Team & the "Wreck of Night" videos featured in the arena, as well as on the Blue-Emu and PBR's homepages. Blue-Emu is not only used by Professional Bull Riders but is a fan favorite for every day aches and pains. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief by reducing inflammation while providing natural moisturizers for the skin. Pick up a jar of Blue-Emu at national discount drug and club stores across America & use this odor free product for fast acting relief of minor arthritis, muscle and joint pain. For more information on Blue-Emu and its team work with Mauney & the other PBR riders, go to www.Blue-Emu.com or follow us at https://facebook.com/BlueEmu and http://twitter.com/BlueEmu1.