Blue-Emu Named "Official Pain Cream Of The PBR" For 2012

Online, October 24, 2011 (Newswire.com) - The Professional Bull Riders announced that Blue-Emu will continue to be the "Official Pain Relief Cream of the PBR."

Initially joining the PBR as a promotional marketer in 2010, Blue-Emu has enhanced its partnership to become an Official Partner of the PBR, and will work with other prominent PBR partners to advertise its product and promote the PBR.

Key pillars of Blue-Emu's official partnership are support and sponsorship of the PBR Sports Medicine Team, and the "Wreck of the Night" at Built Ford Tough Series events, which is also highlighted on PBR.com. Blue-Emu will also be a featured sponsor for 10 BFTS events in 2012.

The North Carolina company enacts its partnership through sponsoring Top 10 bull riders L.J. Jenkins, Shane Proctor, and Luke Snyder. They also sponsor Top 25 riders J.B. Mauney, Sean Willingham, and Colby Yates.

Blue-Emu gained worldwide fame in May at the Atlanta BFTS event when Deja Blue-Emu dispatched NFL All-Pro wide receiver Chad Ochocinco in 1.5 seconds. Blue-Emu also sponsors the bull After the Pain, who was renamed following an innovative and successful online name contest conducted on Blue-Emu's Facebook page in conjunction with the PBR.

"We are very excited to have Blue-Emu continue its involvement with the PBR," said PBR CEO Jim Haworth. "Blue-Emu is not only a tremendous partner for the PBR, but has also woven itself into the fabric of our great sport through sponsorship of riders and bulls."

"Blue-Emu is excited to continue its partnership with the Toughest Sport on Earth, and is proud to be chosen as the 'Official Pain Relief Cream of the PBR," said Blue-Emu inventor Richard Guy.

Blue-Emu Pain Relief with Emu Oil, which is manufactured by NFI Consumer Products, is an odor-free, fast-acting relief for minor arthritis, muscle, and joint pain. Blue-Emu also manufactures and distributes Blue-Emu Foot Therapy and Blue-Emu Lip Balm.

About the Professional Bull Riders (PBR)
The PBR is the world's premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com , or follow on Facebook at www.facebook.com/TeamPBR , and http://twitter.com/TEAMPBR.