BMW 3 Series Tops J.D. Power and Associates Study Ranks

BMW 3 series wins top of its segment while BMW brand ranks high overall.

BMW of Watertown offers all of the highly ranked BMW models in J.D. Power and Associates' Automotive Performance, Execution and Layout (APEAL) Study, most notably the 2012 BMW 3 series.

J.D. Power and Associates' APEAL Study examines consumer's responses to their new vehicles after 90 days of ownership, basing comments into eight categories: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

The 2012 BMW 3 series was the top of its entry premium car class with the 1 series coming in second place. Also pulling in second place was the 6 series as a premium sporty car, 5 series as a midsize premium car, and X3 as an entry premium crossover/SUV.

As a company, BMW ranked third most appealing of all brands with a score of 859 out of 1,000. The highest ranked brand scored only twenty-eight points more than BMW, while the average score was at an astonishing seventy-one points less than BMW.

About BMW of Watertown:

BMW of Watertown is proud to serve the Hartford, Connecticut area. Carrying a full line of new and used BMW cars, BMW of Watertown offers the best selection when it comes to purchasing a vehicle. The knowledgeable service department at BMW of Watertown is prepared to assist with repairs and routine maintenance and the BMW Parts Department offers one-stop shopping on a full selection of BMW parts and accessories. BMW of Watertown strives for 100 percent customer satisfaction at every visit.

BMW of Watertown is located at:
699 Straits Turnpike
Watertown, CT 06795
Phone: 860-274-7515

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Tags: APEAL study, bmw, BMW of Watertown, JD Power, JD power and associates


About BMW of Watertown

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John Prim
Press Contact, BMW of Watertown
BMW of Watertown
699 Straits Turnpike
Watertown, CT 06795
United States