BodhaGuru Delivers More Than One Million Lessons Online Globally

Online, August 16, 2013 (Newswire.com) - BodhaGuruTM Learning Private Ltd. based out of Hyderabad, one of the leading social-enterprise working in the field of education today celebrated a milestone mark of delivering more than a million online video lessons - in short span of less than a year. Celebrating India's 67th Independence Day and marking the one million mark occasion, the team launched its latest offering, mShiksha - a mobile based learning initiative, for primary school teachers in several Government Schools and Affordable Private Schools located in Hyderabad, Secundrabad, Bhainsa, Nirmal and Nizamabad.

mShiksha is a noble initiative by BodhaGuru focused on providing universal quality education - specifically focused on improving the learning outcome in students from weaker section of society. In India, almost 96% of primary school children are enrolled in schools, but the learning levels are significantly low in early grades leading to high school drop-out rates by high school. According to ASER 2011 report, of all the children studying in class V, only 33.5% can do a two-digit subtraction and 27.6% can do a 3 digit division. To make it worse, most of the children are unable to apply their school learning to the real life situations. The answer to this enormous challenge largely lies in empowering, training and motivating the teachers to adapt new and creative means of imparting lessons in class and do away with rote learning methods. This can be done very effectively with mShiksha, which stands for mobile based Shiksha (i.e. learning). This technology enabled self-learning initiative helps teachers (i.e. learners) to refer, refresh and understand core concepts of primary school Science and Mathematics subjects through story-based and practical examples approach. mShiksha empowers teachers with unlimited access to educational videos through a series of more than 40 hours of video content that is very simple to understand, give real life examples and child centric in nature for primary school curriculum (1st to 5th class). This learning content can be easily stored inside memory card of mobile and watched by the learners - at their own pace, anywhere - village, town or city, at home or school, any time of day/ night, using any affordable mobile (be it cost effective feature phone or affordable Android tablets) - with or without Internet access. To build more awareness about learning through mShiksha's content at the launch and also as a tribute to the teachers in service, mShiksha's complementary licenses were issued by BodhaGuru team members to most of BodhaGuru's partners that include Government schools and Affordable Private Schools, to ensure these teachers are able to go through the mShiksha content to enlighten their students.

On this occasion Anubha Jain, Co-founder and Director of BodhaGuru Learning Pvt Ltd. spoke about the inspiration behind mShiksha, "It has been a praiseworthy achievement for us that our educational videos hosted on our YouTube channel have been watched more than ONE MILLION time in a short span of one year - delivering an average of 5000 to 6000 lessons daily. It definitely feels good to see that our team's efforts have been recognised by learners (children, teachers and schools) across geographies for its methodology, depth, presentation and simplicity in understanding. But the bitter truth is that a large segment of our society doesn't have access to Internet or Computer. This makes our dream to enlighten every child on this planet largely incomplete. The main goal of mShiksha is to bridge this digital divide that is hampering the learning for millions of children. With mShiksha, we are now able to offer our story based educational lesson videos for all segments of learners."

Conveying Independence Day wishes on behalf of Team BodhaGuru to everyone present on the occasion, Samir Jain, Co-founder and Director of BodhaGuru Learning Pvt Ltd. elaborated further, "mShiksha was primarily conceived and designed to be able to run on the most ubiquitous computing device available today - the mobile phone. The mobile phones are now widely available in all price range, forms and are used in almost every house-hold in India. Our vision is to tap this massive reach and offer quality education to the poorest of the poor students and teachers. We are confident that mShiksha will not only help them to excel in life but also give them technological edge in learning that will ultimately help to uplift their further generations above the poverty line."

It was evident from the distributed launch events of mShiksha that Team BodhaGuru has already put behind the one million online lessons success to tread toward the next target; which is to reach fifteen lakh learners through mShiksha and other innovative educational products/services on offer in the next two years. Team BodhaGuru is open to partnering with passionate partners who share the similar passion and synergy to bring up the level of education in India. More information about mShiksha and latest educational offerings by BodhaGuru visit http://www.bodhaguru.com/mshiksha

About BodhaGuru:
BodhaGuru Learning Private Limited is a social enterprise that is tirelessly working on a mission to make school learning interesting, relevant, affordable and available to every child on this planet. Our learning methodology revolves around short stories and practical examples as they are the easiest and the most interesting form of explaining, remembering and applying any concept. Our interesting videos and fun-filled apps make learning interesting, without the children realizing that they are actually learning. Our constant focus on practical examples, moral values and open ended questions to help make learning relevant for today's world. We offer affordable learning solutions with well-structured immersive content which can be accessed on mobile, tablet, PC and TV. BodhaGuru is a private limited company located in Gachibowli, Hyderabad, India. Latest details about BodhaGuru and its initiatives are available on http://www.bodhaguru.com