BOLTgroup Wins International Design Award

Online, August 31, 2013 (Newswire.com) - BOLTgroup's design of Yaktrax Run has won a Core77 Design Award 2013 for consumer product design. The Core77 Design Awards celebrate the richness of the design profession, and cover 17 categories, including product design, furniture design, educational initiatives, service design, writing, and food design. This year's jury included a total of 74 jurors in 12 cities across 10 countries.

Monty Montague, Principal at BOLTgroup, says, "We are excited and pleased to be included in the Core 77 Design Awards for 2013. It's always wonderful to have our product innovation recognized by such a prestigious jury."

The Yaktrax Run is the first winter traction product designed specifically for runners. Yaktrax easily fits over shoes, giving added control and confidence on snow and ice. The unique combination of elastomeric polymer, flexible coils, and stainless steel spikes provides excellent traction in a variety of winter environments. The asymmetrical shape is designed to match the contours of the foot and the aesthetic sculpting complements any shoe.

About BOLTgroup
BOLTgroup, headquartered in Charlotte, N.C., is an award-winning design and innovation firm. Through Innovation Realized we create demand and preference for our clients' products and brands. Founded in 1985 BOLTgroup works with clients worldwide-from Fortune 50 corporations to entrepreneurial start-ups-on creative product + brand development programs including user research, business strategy, innovative design, and complete implementation.

About Core77
Launched in 1995, Core77 serves a devoted global audience of design professionals, corporations, students, enthusiasts and fans. Core77 publishes articles, discussion forums, resources, book reviews and event calendars.

Contact: Monty Montague, [email protected], 704.372.2658 for more information.