Bonjour Social Media France!

Online, May 21, 2010 (Newswire.com) - SAN FRANCISCO - May 21, 2010 - Peanut Labs, the leading provider of social media sample for market research, today announced the launch of its Social Media France Sample. With its latest international sample, Peanut Labs provides access to French respondents by profiling users from an online population of over 3 million unique individuals.

"According to a report by Strategy Analytics, 75% of French users will have enrolled on at least one social network in 2012. Staggering statistics like this emphasize the impact that social media has on empowering market researchers to access a new and unique group of respondents," said Sean Case, senior vice president of Peanut Labs. "We are absolutely thrilled to launch our surveys in France, and to unite market research and social media users together in a country with the potential to reach three quarters of their online population."

Each respondent is profiled on basic demographic attributes such as age, gender, geography, household income, level of education, marital status and number, as well as the age(s) and gender(s), of children living in the household. Peanut Labs also has the ability to profile for respondents who are pregnant and their duration of pregnancy. The company has plans to roll out its Social Media Gamers Sample in France shortly.

For more information regarding Peanut Labs' sampling capabilities in Australia, Canada, France, Germany, the UK or the US, contact [email protected].

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