Borderless Access Launches Its 11th Online Market Research Panel In South Korea

Online, March 15, 2013 (Newswire.com) - Online panel services provider Borderless Access has added South Korea to its rapidly expanding repertoire of panels in markets across Asia. With South Korea, the organization's proprietary panels are now established in 11 of the world's fastest growing markets that include Brazil, Russia, India, China, Indonesia, Taiwan, South Africa, Argentina, Mexico and Turkey. South Korea is Borderless Access's 4th panel in Asia.

The launch of South Korea panel is significant given the levels of penetration of technology across the country, Borderless Access feels. South Korea is the first country in the world to have a 100 per cent broadband internet penetration. With 1 out of 5 people owning a Smartphone, and 7 out of 10 inhabitants making an online purchase, the country is a trend-setter in the Asian market. Being one of the world's fastest growing economies - ranked 12th by PPP - and with viral video hits like Gangnam style, the global economic and cultural influence of this Asian tiger is undeniable.

Dushyant Gupta, SVP, Borderless Access says, "South Korea is one of the most mature e-commerce markets in Asia. With a 100% broadband penetration, 95% accessing via mobile phones, our South Korean panel provides us with an opportunity to target this large base of tech-savvy consumers. The need for a quality sample source in South Korea became apparent from the number of requests we've been getting from our clients globally. Our 15,000 member double opt-in panel - 60% of these mobile verified - addresses this demand."

Most internet users in South Korea access the internet at least once a day, and many spend 14 hours online on several devices. This gives Borderless Access an opportunity to target a large tech-savvy online audience, providing valuable insights to companies globally. The panel in South Korea is validated for over 40 quality parameters, and lends to the confidence of effectively addressing market research requirements specific to the business and cultural nuances of South Korea, the panel provider added.

About Borderless Access:

Borderless Access specializes in providing online panel services in emerging markets. It has over 1.2 million proprietary panellists in 11 countries & conducts over 450,000 interviews across its markets for clients globally. South Korea is the latest addition to its proprietary panels in Argentina, Brazil, China, India, Indonesia, Mexico, Russia, South Africa, Taiwan and Turkey. In addition to its proprietary panels, Borderless Access also offers custom panel build services and specialist panels targeting B2B & niche audience.

Borderless Access is the only online panel company within emerging markets to be listed as the preferred vendor for several Honomichl research companies.

For more information write to marketing@borderlessaccess.com
For business enquiries write to info@borderlessaccess.com