Bottin Cartographes Chooses Showroom Studio for the Launch of Its New Website

Online, September 8, 2009 (Newswire.com) - Boulogne-Billancourt, August 8th 2009 - SoBuzzy, one of the main interactive 3D environment editor, announces that the Bottin Cartographes Group has chosen one of its virtual presentation solutions for external online communication: http://bottincarto.com/pro/showroom_visu.asp.
To reinforce the positioning of the multi-channel Map Agency, in 2009 Bottin Cartographes is launching a new website detailing its complete range of communication solutions: print, web, and mobile. To display its innovative, tailored offer in an original, all-encompassing manner, Bottin Carto is giving its clients a virtual showroom in real time 3D developed by SoBuzzy.
The showroom is housed in a glass skyscraper, and introduces visitors to the world of Bottin Carto in a hushed atmosphere. Unlike other virtual showrooms designed by SoBuzzy, this one has a nighttime setting and features a city view.
With this interactive online application, web surfers can use display units to read brochures and view diptychs, triptychs, and even maps that gently unfold to the sound of lounge music. Web and mobile offers are also featured, with interactive cell phone or computer screens that provide demonstrations.
The hostess, Clara, receives visitors and explains how to move in the showroom, interact with the elements, and present the main current offers.
Finally, the Back Office lets Bottin Carto administer all documents presented in the showroom. A few clicks suffice to change brochures, press releases, plasma screen videos, texts, tooltips, voices, sounds, music, and other communication documents. From one campaign to another, the virtual showroom and its administration interface let you post unlimited news, retailers, or additional prices.
"The website upgrade and the change of Bottin Carto's corporate identity was our chance to present our wide range of map solutions in an educational, interactive, living manner. Our 3D showroom makes our offering tangible and at any time we can update the space to reflect a product launch or targeted promotion. The administration tool is very flexible and lets us modify our showroom quickly and independently all year long, which generates genuine contacts," declares Dorothee Mani, Marketing and Communications Director at Bottin Cartographes.

William Peres, SoBuzzy's CEO, comments: "Bottin Cartographes has always been a pioneer in communication. With Showroom Studio, Bottin Carto offers new perspectives to its clients with clearly identifiable products and services."

SoBuzzy Press Contact:
William PERES
[email protected]

About Bottin Carto

Having created the first Store Locator on the French internet in 1997, Bottin Cartographes is the leader in the B2B (2C) mapping market. Today, Bottin Carto designs, develops, and sells tailored mapping solutions in Print, Web, and Mobile: fully charted map illustrations, interactive maps, web and mobile Store Locators, road maps, one-to-one plans on the fly for direct marketing, etc. Its flexible, innovative offer provides an effective response to the marketing objectives of increasing traffic in outlets and personalizing customer care. It also helps optimize business decisions about setting up or moving. Bottin Carto's multi-channel approach, technological lead, and service culture make it a leading point of reference in its market and have earned the company many loyal, famous clients.
For further information: http://www.bottincarto.com/

About SoBuzzy

SoBuzzy designs, develops and sells virtual on-line showrooms using innovative, interactive real-time 3D technologies (moves as in a videogame) inserted within his clients' website. SoBuzzy's solutions, using innovative and agile technologies, enable companies to present their products, solutions and know-how in a realist and convincing way, as if they were presenting physically their company on a professional event, but the entire year round.
SoBuzzy's clients include industry leaders such as Dassault Systèmes, Toyota, Dassault Aviation, Renault, Bottin Cartographes, Segula Technologies, Colas, and Peugeot.
For further information: http://www.sobuzzy.com/