Boulanger Joins Premier Digital Marketing Agency, Silverscape

Online, November 11, 2010 (Newswire.com) - Premier digital marketing and web development agency, Silverscape, announced that ad industry veteran, Diane Boulanger, has joined their management team as Director of Planning & Development.

In her new role, Boulanger is responsible for identifying and cultivating the processes, philosophies and infrastructure that support Silverscape's continued strategic growth and operational success. She will work directly with clients and Silverscape's account, creative and technology teams to establish and implement digital marketing programs that support and bolster clients' sales and branding efforts.

"Diane brings 20 years' industry experience, including seven years at the helm of her own agency. She understands the business holistically-from the operational, creative and technology perspectives. The addition of Diane to our management team is a key strategic move for Silverscape's continued growth," according to Silvercape Principal and Creative Director, Caitlin Jewell.

Before joining Silverscape, Boulanger led Boulanger & Associates, an integrated marketing communications agency that she founded in 2001. During this time, she collaborated extensively with Silverscape to bring new interactive ideas to her clients. The two firms enjoyed a synergistic relationship that yielded not only some notably cutting-edge work, but also a close friendship.

"Silverscape has always been best-of-breed when it comes to interactive design and technology, and I'm thrilled to be part of this exceptionally brilliant team. It's increasingly important for companies to have a digital marketing strategy that extends beyond just the typical corporate website. We look for fresh opportunities to optimize a company's 'digital visibility' by taking advantage of new media, applications and techniques that will strengthen a company's interaction with its customers," says Boulanger.

Boulanger's 20-year career includes roles as Creative Director at One to One Interactive and at Leo Burnett/Boston, and as a Senior Copywriter at Ciavarra Design/Boston. She has written over 16 technology white papers and co-authored the book, "Inside the Minds: The Creative Side of Advertising." Boulanger has been honored with numerous writing, advertising and marketing awards, and has appeared in publications such as AdWeek, BrandWeek, The Business of Branded Entertainment, and The Boston Business Journal.

Boulanger holds a Bachelor of Science degree in television broadcasting, with a minor in journalism, from Boston University's College of Communication, and did graduate work in international communications at BU's Graduate School of International Relations.