Bound-by Marketing Working with Better Rest Solutions to Spread Awareness of Sleep Apnea

Online, August 27, 2013 (Newswire.com) - Bound-by Marketing, Inc. (BBM) and Better Rest Solutions (BRS) are working together to help spread awareness of sleep apnea. It is fundamental to help "wake up America" in reference to the risks of the worldwide epidemic sleep apnea and the treatment of the disorder. Obstructive Sleep Apnea (OSA) or simply sleep apnea can affect anyone at any age and can be extremely severe in some people. It is important for those that suffer with sleep apnea and are being treated successfully, to share their stories about how treatment has helped to empower them to live a healthy life with sleep apnea. Spreading awareness of this epidemic is the only way to help those that are untreated get the help they need to live a long life.

According to the World Health Organization approximately 100 million people worldwide have OSA. In the United States, OSA is estimated to affect 1 in 4 men and 1 in 9 women; and affects 23 million working adults. Untreated moderate or severe OSA is associated with a 6 times increased risk of death from all causes, independent of other illnesses. Treatment is out there for these people suffering with the disorder.

For those who may believe they have sleep apnea it is important to schedule an appointment with a General Practitioner for a referral to a local sleep doctor in the area. The sleep doctor will schedule an overnight sleep study to diagnosis how severe the case of sleep apnea might be.

There have been significant strides made in sleep apnea therapy. Continuous Positive Airway Pressure (CPAP) therapy is the most widely-used and most effective treatment for OSA. It is designed to keep the airway open during sleep. Because sleep apnea is a chronic condition that requires long-term management, it also requires long-term maintenance of the equipment that is used to treat these patients.

With CPAP therapy comes many challenges and one is keeping the equipment clean and sanitized. Better Rest Solutions' (BRS) innovative product, SoClean® automatically completes the daily chore of sanitizing a CPAP mask, hose, and reservoir without any disassembly. It uses ozone or "activated oxygen" to eliminate any mold, bacteria, and viruses it comes in contact with-safely and effectively. The SoClean utilizes this ozone to sanitize CPAP equipment and kills any bacteria or viruses that might be living in or on the end-user's equipment and mask.

"There are so many people living with sleep apnea that need to be made aware of the deadly disorder and become more involved in their own health," said Mike Schmidt, President of BRS. "We are dedicated to help spread awareness of sleep apnea and to encourage CPAP users to maintain sanitized CPAP equipment to help keep them healthier and living longer as well."

Because many of both companies employees either have OSA, or have a close family member that has it they are dedicated to helping to spread awareness of the disorder as well as provide a device to help others stay healthier and compliant to their therapy.

"When my husband was diagnosed with severe sleep apnea, I had to find a better way to clean his equipment to keep him healthy. I found the SoClean and immediately fell in love with the product. Enough that I wanted to market it. My husband's equipment is clean, he is healthier, and I am dedicated to helping others like my husband experience what it is like to literally have "SoClean" equipment by the bedside each and every night," said Lyndsay Johnson, owner of BBM.

It is critical to ensure those who suffer with OSA are experiencing proper sleep apnea treatment and therapy coupled with an effective and effortless way to clean their equipment at home or on the road.

About Better Rest Solutions (BRS):
Better Rest Solutions (BRS) started in July of 2011 and was founded in Uxbridge, Massachusetts by Michael Schmidt. The company was started with a gigantic goal of bringing better rest to everyone on the planet. How that was going to be accomplished was led by the inventor and engineer, Tim Leyva, who helped bring the goal to life by introducing the SoClean® device. BRS specializes and focuses on those who suffer with Obstructive Sleep Apnea (OSA). More than 100 million people worldwide suffer from Sleep Apnea and the majority of those who are diagnosed use CPAP therapy to treat their sleeping disorder.

As a company, we are empathetic to those who suffer with sleep apnea and sleeping disorders. Most who work for BRS either suffer from OSA or a sleep disorder, or their loved ones live with it. At BRS we love our customers and know what they are dealing with and this fuels our passion to develop products that make people sleep better. We are currently engineering new, innovative technologies and are excited where it will lead BRS into the future.

Ordering Information:
To order the SoClean, order directly from Better Rest Solutions at www.betterrestsolutions.com.

About Bound-by Marketing:

Bound-by Marketing (BBM) was re-branded by owner, Lyndsay Johnson's, first agency in 2011. BBM specializes in medical device digital marketing, branding, interactive design, event marketing, and social media management that partners with businesses on their marketing strategy and social footprint.

Johnson brings a plethora of industry experience with her from; hospitality, restaurant, automotive/high performance, real estate, medical device, music, non-profit, civil engineering/city, healthcare, and consumer product goods. She has surrounded herself with over fifty designers, photographers, videographers, programmers, and developers across the nation. Beyond her infatuation with marketing, Johnson is a classically trained opera singer who additionally has a unique passion for hot rods.

For more information on Bound-by Marketing, please check out www.boundbymarketing.com. Let your curiosity begin!

References:
Young T, Palta M, Dempsey J, et al. The occurrence of sleep-disordered breathing among middle-aged adults. N Engl J Med 1993;328:1230-1235.

Marshall NS, Wong KK, Liu PY, Cullen SR, Knuiman MW, Grunstein RR. Sleep apnea as an independent risk factor for all-cause mortality: the Busselton Health Study. Sleep 2008 Aug;31(8):1079-85.

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