Bowen Media Optimizes the Consumer-Centric Website Experience

Mineola, NY, August 17, 2015 (Newswire.com) - Today, Bowen Media, a Long Island web design company, announced its strategic approach to merge creativity with functionality to capitalize on the latest trend in web design: the consumer-centric website. Bowen Media’s expert web design team - consisting of user experience and graphic designers, and content writers and strategists - transforms amazing user experiences and quality, custom-tailored content into long-term success for clients of all industries.   

The Bowen Media team understands the top priority in modern web design: solving customers’ problems. Different users visit websites to accomplish different goals - and the overall web design must cater to those various user profiles and goals. More than just custom-tailored content, consumers want an easy and convenient journey through all corners of a business website and marketing funnel. Consumer-centric website design makes the journey possible.  

"While the aesthetics of a website are still very important, there's a definite trend favoring personalized website designs that deliver an amazing customer experience."

Dan Bowen, Founder & CEO

On the company’s new focus on consumer-centric web design, Bowen Media CEO & Founder Dan Bowen said, “While the aesthetics of a website are still very important, there’s a definite trend favoring personalized website designs that deliver an amazing customer experience.” According to Bowen, consumer-centric web design - complete with an optimized user experience and content structure, and simple navigation - can truly maximize conversion rates for all types of online businesses.

The concept of focusing on the consumer first - and not just the traditional web design elements such as  the company’s qualifications, sales points, and business goals - helps the Bowen Media web design team create strategy-driven, visually outstanding websites that are fully equipped to fulfill the marketing goals of the client. By focusing first on the unique needs and challenges of individual target audiences, the web design company has the capacity and capability to guide every aspect of digital marketing.

About Bowen Media: Bowen Media is the Long Island web design company driven by digital fluency, creative innovation, and client success.