BoyzToys Warns Against The 'Beast From The East' As Christmas Approaches

Online, December 19, 2012 (Newswire.com) - BoyzToys, an online wholesaler warns customers against The 'Beast from the East' as Christmas approaches and more people finish at work or school for the holidays.

During recent years UK winters have been much colder, featuring more extreme weather. A recent article in National Geographic attributes this to a high level of sea ice melting in the Arctic summer. The direct result of this trend is the polar jet stream, which moves weather fronts on from the UK, operating much slower. When weather fronts do settle over the UK they can now remain there for weeks.

The 'Beast from the East' is a term used to refer to Arctic winds from Siberia and Northern Europe travelling to the UK, bringing with them a flurry of extreme winter weather including snow, hail and freezing winds. The Express, an online news publication, recently warned readers about the 'Beast from the East' as cold winds swept across easterly parts of the UK, bringing the coldest temperatures of the year so far with them.

More cold and extreme weather is expected in the UK prior to Christmas, with many weather bodies predicting far colder conditions than recent weeks. A Customer Service Liaison for BoyzToys commented, "The 'Beast from the East' isn't a term known well by people around the UK, although they do remember previous winters which have been incredibly extreme for this country. We're making sure we've got enough winter stock to help retailers throughout the Christmas period and beyond if there's a need."

For colder temperatures retailers need to be stocking winter goods that will help customers in the snow and ice such as white de-icing salt or snow shovels. Many people will be travelling around the country, and without de-icing salt or an emergency car kit they could find themselves left out in the cold this year.

BoyzToys are an online wholesaler based in the UK. They have a wide range of products including their winter essentials range, packed with products such as snow shovels that will help customers in the worst possible weather this winter.