Brandboost Social Media Packages Get Full Analytics Support

Online, January 18, 2011 (Newswire.com) - The new suite of social media packages from Brandboost is supported by comprehensive measurement and reporting, ensuring that companies have full and regular information on their marketing campaigns across the social networks.

Named after the five levels of the Earth's atmosphere from Troposphere to Exosphere on the edge of outer space, these packages provide a structured and flexible approach that will suit B2B and B2C strategies in all industry sectors. Starting at only £6,000 pa, they offer the chance for companies of all sizes to reach new heights in social media marketing.

The Brandboost team, aka online communications and marketing specialists MPS & BBI International, appreciates that in order to maximise the ROI of their marketing programmes, businesses need reporting and data that is tailored to the specific demands of their business. These reports should help to identify the activities that work most effectively and allow them to revise programmes when necessary to gain maximum tactical benefits.

Social media marketing is an area that offers incredible scope for engagement, building brand loyalty and initiating valuable personal references. This makes the need for intelligence and analysis all the more important. What are the numbers of visits to specified pages on the corporate website? How is the social media marketing campaign being received? What are the comments on company products and services and what needs to be done to meet the expectations and aspirations of target markets?

The effectiveness of the social media marketing programmes initiated with the Brandboost packages is subject to detailed analytics and reporting, on a monthly basis at the lowest Troposphere and Stratosphere levels, rising to fortnightly at Mesosphere and weekly at Thermosphere and the Exosphere levels. The three highest and most comprehensive "atmospheric" packages also benefit from strategic management and reporting related to brand reputation, based on over 30 years of established marketing and communications experience offered by Brandboost.

Andrew Libra, Managing Director of MPS & BBI International, comments: "The analytics and reporting element of these packages is one of their most important aspects. Being able to measure how target markets are reacting and drive campaigns to accurately react to demand is one of the most exciting developments in marketing today."