Branding Shorts wins 2010 Videographer Award of Excellence

Online, June 18, 2010 (Newswire.com) - New York- Branding Shorts has won a 2010 Videographer Award of Excellence for its New York State Restaurant Video "We Serve You," an emotional three minute piece about the 75 years of NYSRA's dedication and service to the Restaurant Industry. The Videographer Awards, an international competition, is one of the most coveted awards in the video industry, judged by the Association of Marketing and Communication Professionals. The Award of Excellence is awarded to projects that are written, produced, shot and/or edited in an
exceptional manner. Branding Shorts is also the recipient of three Aegis Video & Film Awards.

"The video Branding Shorts produced for us is quite simply outstanding!" said Leslie Crunden, Membership Relationship Manager at NYSRA. "They were so easy to work with and brought out the best in everyone."

The video was created as a marketing tool for the association to generate awareness, promote its services and celebrate its 75th Anniversary. "The process was seamless and our video continues to win enthusiastic praise from all who view it," said Andrew Rigie, director of operations, NYSRA.

The video was directed and produced by Branding Shorts co-founders Micki Pagano and Tony Parente, a husband-wife team who bring more than 20 years of big brand advertising and marketing experience to small business. The "We Serve You" video features interviews from some of New York's most renown chefs and restaurateurs, including Marc Murphy of Landmarc, Doug Griebel of Rosa Mexicano, Melba Wilson of Melba's, Koshy Chacko of Fair Deal Cafe and Anthony and Jimmy Dell'Orto of Manganaro's HeroBoy, and restaurants like Isabella's, Fred's, The Gin Mill, Good Enough To Eat, Nice Matin, The 21 Club, Buttercup and Shake Shack.

Founded in 2008, Branding Shorts creates cost-effective branded videos for restaurants, small businesses, new products, authors and publishers.