Brandnew IO Welcomes New Chief Operations Officer

Berlin, Germany, January 18, 2016 (Newswire.com) - Brandnew IO (www.brandnew.io) the world’s leading technical platform for Instagram influencer marketing, today announced that Jonas Espvall, formerly Offerpop and Google, has joined Brandnew IO as Chief Operations Officer (COO). In this new role, Espvall will lead global expansion strategies for Brandnew IO. With over six years experience in business and operations development, Espvall brings a wealth of expertise in growth and ad tech software.

Prior to joining Brandnew IO, Espvall worked on operations at Google and later acted as European Director of Offerpop, a global social and User Generated Content SaaS platform for agencies and brands. In this role Espvall opened Offerpop’s headquarters in London and was responsible for the international team.

"Influencer marketing has become a key component within brand marketing, and presents a huge opportunity for brands looking to target specific consumer segments via native advertising".

Jonas Espvall, COO, Brandnew IO

"Influencer marketing has become a key component within brand marketing, and presents a huge opportunity for brands looking to target specific consumer segments via native advertising”, said Espvall. “Already an established company within this space, with brands like Coca Cola, L’Oreal, and Adidas, I believe Brandnew will play an increasingly influential role in the world of influencer marketing over the next few years. I’m very excited to be a part of the team and to help drive the success on a global level."

“The appointment of Jonas as Chief Operations Officer reflects the continued momentum of Brandnew IO as an ever-improving company, platform and network for influencer marketing,” said Francis Trapp, Brandnew IO CEO and Founder. “We’ve experienced remarkable growth in brand partnerships, creative campaigns, influencers and global reach; and Jonas’ ad tech and global business savvy will help Brandnew IO continue to flourish and gain market visibility.”

 Espvall is one of many recent additions to Brandnew IO’s expanding team, which also includes Brad Richards, a Senior Product Manager with a strong focus on mobile and SaaS management and Chris Bennett, also formerly Offerpop, developing U.S business in the New York division. Brandnew IO has also announced impressive advances; their influencer network now has over 2,000 influencers with brand campaigns across 60 countries, including the United States and the United Kingdom, with prominent campaigns for brands like Spotify, ASOS and Marriott.

 “Our international brand relationships, global network of influencers and partnerships with the likes of Universal Music Germany enables us to match brands with relevant, powerful influencers for targeted campaigns,” said Trapp. “The influencer marketing sphere is perpetually changing with new technologies and with our growing team of experts in mobile advertising, we’re extremely well positioned for continued growth and to remain an industry leader”.

About Brandnew

Brandnew IO is the world's leading technical platform for Instagram marketing. We help brands such as Uber, ASOS, Adidas and Spotify run successful advertising campaigns with the most powerful social media influencers. Our network of influencers is active across 60 different countries and we have offices based in Berlin, London and New York.

MEDIA CONTACT: 
Saoirse Coghlan
Brandnew IO
+49 30 915 74 547
[email protected]
​www.brandnew.io