BrandSprout's Sargent Earns Inbound Marketing Certification

Online, June 1, 2010 (Newswire.com) - ATLANTA, GA - BrandSprout LLC announced today that the Inbound Marketing University has awarded the Inbound Marketing Certification to Joellyn Sargent, president of BrandSprout, as part of its comprehensive Internet marketing training program.

This certification acknowledges Sargent's proficiency in inbound marketing principles and best practices, including search engine optimization, social media, lead nurturing and conversion strategies.

Sargent, a senior marketing executive and President of BrandSprout LLC, has over 20 years experience in b2b and b2c marketing and branding. As president of BrandSprout, her focus is on helping businesses adapt to the new era of marketing, merging online tools with traditional marketing techniques.

"We know online marketing can be both enticing and confusing for our clients," Sargent said. "As more and more people crowd into the digital marketing arena, Inbound Marketing Certification is a great way for our customers to identity experts in the field."

Sargent joins an elite group of Inbound Marketing Certified Professionals who have successfully passed the IMU program administered by HubSpot. To earn the Inbound Marketing Certification, Sargent completed 16 in-depth classes covering all facets of inbound marketing and passed a comprehensive certification exam.

The marketing courses, addressing topics like, "How to Blog Effectively for Business," "Social Media and Building Community," "Inbound Lead Nurturing" and "Advanced Marketing Analytics" are taught by a knowledgeable faculty of professors, including New York Times' best-selling author Chris Brogan, Google's Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott and others.

About InboundMarketing.com

InboundMarketing.com is an online community and certification program for marketers. The site's content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.