Bridges Business Consultancy Int Pte Ltd Has Turned 10.

Online, February 11, 2011 (Newswire.com) - As with any new business Bridges Business Consultancy Int Pte started out 10 years ago with a dream and a purpose. The dream has become a reality and the purpose has crystallized into Bridges becoming a global pioneer, a market leader in corporate strategy implementation and the only strategy implementation consultancy in SE Asia.

When Bridges first started in Singapore, with Singapore Airlines as its first client, the words "strategy implementation" were not yet part of business language. After a decade of pioneering work across five continents, an international best seller and the first ever blog on the subject it has helped governments and businesses understand the challenges involved in making strategy implementation succeed.

Initial research from Bridges, in 2002 revealed that nine out of 10 companies fail to implement their strategy. This startling and impactful statistic was an eye opener for leaders and as a result they started to recognize that a good strategy alone, was not enough. They had to apply double the effort, time and commitment to the implementation that they had to creating the strategy. Also excellence in execution is not about doing one or two things well, such as changing measures or communicating the strategy. It is about doing eight things well, simultaneously. Bridges research revealed a pattern among the one in 10 who successfully executed strategy. They noticed that they all paid attention to eight areas of the business at the same time. These eight areas are the People, Biz Case, Communications, Measurement, Culture, Processes, Reinforcement and Reviews. These eight areas of excellence are captured in Bridges proprietary tool the Implementation Compass™. Strategy is about making the right choices. Implementation is about taking the right actions. The Implementation Compass™ ensures organizations are taking the right implementation actions.

The founder and Chief Executive, Robin Speculand, has been passionately sharing his message that most leaders underestimate the implementation challenge from the trading cities of South East Asia, to the emerging energy cities of the Middle East, to the competitive industries of Europe and North America. His latest book, Beyond Strategy - The Leader's Role in Successful Implementation, published by John Wiley & Sons in 2009 reflects Bridges current focus on what leaders must do different.

Bridges work mostly begins once their clients have crafted their strategy and ready to begin the implementation journey and is now moving from pioneering awareness about strategy implementation to developing the tools and techniques to ensure leaders deliver on their strategy promises to shareholders.