Bright Green Leadership Launch New Evaluation For Online Green Marketing

Online, July 26, 2010 (Newswire.com) - Bright Green Leadership have launched a new evaluation process that rates websites and internet marketing performance. The total possible rating is 100% and any organization that scores over 70% is doing well.

President Paul Hannam, who writes a weekly blog post on internet marketing for Triple Pundit, has designed the system based on his 3 years experience of working with green and responsible businesses and non profits. He helps design and implement green marketing campaigns and green branding strategies. According to Paul "Well over 95% of websites that we evaluate are missing a huge opportunity to generate more leads and sales online. Almost all of them make the same mistakes, and the new evaluation will help identify these and help participants put together an action plan to remedy them."

Paul, who also taught environmental business at Oxford University and is co-owner of Bright Green Talent, goes on to say "Web marketing is really quite simple. Stick to the basic building blocks that we cover in the assessment and you will greatly improve your performance."

The Bright Green leadership process evaluates four categories comprising of design and content; traffic; conversion and analytics. It is a short, rapid questionnaire that is designed to offer a quick and practical overview of a website's marketing and help optimize its performance. For more information contact Jane Phelps at [email protected]