Bruder Healthcare Introduces Eyeleve MGD, a Trusted Eye Drop Formula Under a New Brand

ATLANTA, August 27, 2024 (Newswire.com) - Bruder Healthcare, a Hilco Vision Company, is pleased to announce that it has entered into an exclusive distribution agreement with Santen S.A. to market Eyeleve™ MGD* in the United States. To be marketed and distributed in early 2025 as Eyeleve MGD, the eye drop formulation was previously distributed by a third party in the United States as Retaine MGD®**. This innovative preservative-free ophthalmic emulsion provides moisturization, lubrication, and protection for moderate to severe evaporative dry eye (EDE). With 80 percent of dry eye patients suffering from EDE, Eyeleve MGD will serve a crucial need of patients and practitioners alike. 

How it works

The formulation uses a preservative-free oil-in-water cationic emulsion technology. This technology delivers ingredients through electrostatic attraction between positively charged droplets and the negatively charged ocular surface. This innovative approach promotes relief from dry eye symptoms by moisturizing, lubricating, and protecting the eyes.

Hilco Vision’s Brent Jones, Global Head of Vision Care Solutions, commented, “We are thrilled to introduce Eyeleve MGD to our portfolio of dry eye treatments to strengthen our product line and better equips eye care professionals to provide solutions for patients on the road back to healthy eyes.”  

Research-backed

The hypo tonicity of the emulsion in Eyeleve MGD adds moisture by lowering the salt concentration of tears, while the lipid component lubricates and protects the surface of the eye. This unique combination of ingredients ensures that patients experience relief from dry eye symptoms, improving their overall eye health and comfort. 

Data from a research study published in Clinical Ophthalmology demonstrated a therapeutic effect of the formulation, to be sold under the Eyeleve MGD brand, on the signs and symptoms of dry eye after two weeks of treatment. In addition, study participants experienced an immediate-onset transient improvement in tear film stability.¹ 

Bruder Healthcare and Hilco Vision deliver top-tier dry eye treatments to patients and practitioners. The upcoming launch of Eyeleve MGD in early 2025 reinforces this dedication. With innovative solutions like Eyeleve MGD, Hilco Vision continues to enhance its market-leading, comprehensive approach to dry eye care.

For more about Eyeleve MGD, visit www.eyeleve.com. For more information about Bruder Healthcare, a Hilco Vision Company, visit www.bruderpro.com or www.hilcovision.com.

¹ Clin Ophthalmol. 2015; 9: 235–243.

*EYELEVE is a pending trademark application of The Hilsinger Company Parent, LLC (dba Bruder Healthcare).

**RETAINE MGD is a registered trademarks of OCuSOFT, Inc., which is not affiliated with Bruder Healthcare.

Source: Bruder Healthcare